Online Market Research: Helpful Tools
Posted on | March 11, 2010 | No Comments
Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could help them improve both their online and offline businesses. As a result, I want to offer suggestions on 5 online market research tools that every business can use.
Google Maps
There are a million things that can affect the sales of a brick and mortar business. Area competitors, availability of complimentary services and traffic sources are just a few. Google Maps is a great tool to help traditional businesses improve their understanding of what is affecting the business. Competitors, access to public transit, complementary businesses and public attractions can be easily added to a private map with just a couple clicks of a mouse.
Online Surveys
Every business needs feedback. Online surveys can provide a quick and easy way to ask existing customers and prospects their opinions on a variety of topics. With services like SurveyMonkey and Zoomerang, it can be cheap too. Furthermore, online surveys don’t have to be complex as long as you follow a few online survey tips.
Website Research Tools
Whether a business is developing its own website, creating content or investigating its competitors, there are and endless supply of research tools that can be used to provide insight. Here are a few:
SEOMoz Term Extractor – Want to get an idea of which terms your competitor is targeting? While you can start by looking at a web page’s Title Tags and Meta Description, the SEOMoz Term Extractor will offer some helpful advice.
Yahoo Site Explorer – Many consider links as a form of web currency. Businesses interested in who is linking to their competitors can use this tool to identify competitor linking strategy and even find a few link candidates of their own.
SpyFu - Pay Per Click marketing can be very productive and understanding what keywords are being targeted by competitors can offer some valuable insight. SpyFu is a tool that can do that.
Website Analytics
It only makes sense to understand what a business’ existing website visitors want, so using a website analytics package is crucial. Website analytics packages like Google Analytics, Clicky, Mint or one of the many other analytics packages offer businesses the ability to get a better understanding of their users at very little cost. In addition, it’s equally important to spend the time to translate the data generated by any package into useable information. Just as Avinash Kaushik, he’ll tell you.
While Twitter may not be the right tool for every business’ social media marketing efforts, it can be a great research tool. A quick search of Twitter using keywords and themes can uncover a great deal of information an opinion on a given topic. For those companies that actively use Twitter, asking Twitter Followers is a great way to quickly get opinions on products, company performance and many other areas.
In conclusion, these are just a few low/no cost online tools that I feel can be useful to businesses. What tools do you use for market research? Please share them in our comments section.
Bill Rowland
Tags: clicky analytics > google analytics > google maps > market research > market research tools > mint analytics > online market research > online market research tools > online survey > online tools > seomoz term extractor > spyfu > survey monkey > Twitter > yahoo site explorer > zoomerang
Social Media Case Study Database Focuses on Real Results
Posted on | March 8, 2010 | 2 Comments
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies created by businesses, marketing agencies and individuals from across the web.
Social Media Case Studies Focused on Measurable Results
Maffin’s project focuses on real results not the warm fuzzies like “return on influence,” “impressions” or website “HITS” (“How Idiots Track Success” – Shel Holtz) – the kind of information that businesses really need to make an informed decision on whether an investment in social media is right for them. Of course, measurable results start with sales, but also include actions taken (tweets), interviews garnered, members retained and similar metrics. The goal of the site is to present examples that can offer marketers examples and insight into what they can expect when jumping into the social media waters.
Social Media Case Studies: A Few Examples
So far, CaseStudiesOnline.com contains about 200 case studies and is a work in progress for Maffin, who is a marketing consultant and speaker, but I wanted to offer a few quick examples of the types of case studies that can be found on the site. They include:
Facebook Marketing Study for a Bakery: In conjunction with Desert Gallery Bakery and Cafe, Rice University determined that Facebook marketing for this Houston multi-unit bakery makes a lot of sense.
A Nonprofit Organization’s Twitter Success: An interview with BrightSpark Consulting on how Twitter led to increased donations and a deal with Amazon to benefit an African AIDS charity.
Social Media to Sell Out Event: A post on how an agency Swirl used blogger outreach, Facebook and Twitter to sell 15,000 tickets to an event and make it a big success.
These are just a handful of case studies, but I tried to give you a good cross-section of the type you can find there. I must admit that after looking a bit more closely, the case studies seem to be heavily focused on larger company efforts, but I suppose that shouldn’t be a surprise since they tend to be the ones that measure their results more carefully. But with that said, there are a decent number of studies that still have a bit of the “fluffy” factor; some of the “results” are not quite as focused on the concrete results I would have hoped. But hey, it’s a start.
Still in Beta & Free
CaseStudiesOnline.com offers some good food for thought and should be useful to jump start some ideas. I particularly like its ability to sort on a variety of criteria like Demographics, Industry Type, Organization Type, Geographic Region and Marketing Tactic. Since it was started as a project, Todd accepts case study submissions from around the world, which has its benefits and drawbacks. While usefulness of some of the case studies might be debatable, the ability to use and build on others’ ideas is a big benefit. As a result, the success of a site like this is in the participation of businesses and social media marketers to share their success and perhaps their failures too.
Checkout CaseStudiesOnline.com and see what you think. If you think it has value, take the opportunity to offer your own social media case studies to share with businesses willing to explore this emerging marketing method. Ultimately it’ll work to benefit your business in the long run.
If your interested in learning more about social media success stories or how your business may benefit, give us a shout.
Bill Rowland
Tags: for immediate release > marketing case study > shel holtz > social media > social media case study > social media marketing > social media roi > todd maffin
Online Reputation Management: Just Do It
Posted on | March 3, 2010 | 2 Comments
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net.
Comcast Protects Xfinity
Web Addresses Ready for Any Comcast Brand Displeasure (Note: Requires Subscription) describes a perfect example of the best defense is a good offense. As Comcast rolls out its Xfinity service, Wilmington Delaware’s Corporation Service Company (CSC) has registered the majority of website addresses that would interest any disgruntled customer intent on sticking it to the man. Addresses ending in .com, .net, .org, .info, .biz and .tv for each of four names — xfinitysucks, xfinitytvsucks, xfinityinternetsucks and xfinityvoicesucks have all been registered. While CSC bills itself as as “your single source to secure, promote and protect brands,” the company could just as easily be a nefarious organization looking to damage Comcast or any other company.
Philadelphia Companies In Need of Protection (?)
Whether it’s foreign fraudsters, bored teenagers or customers that have had an uncustomary bad experience, smart businesses should take all reasonable precautions to protect their brand on the internet. After some thought, I took a few moments to find a few Philadelphia-area businesses that may need to protect themselves:
TastyKakeSucks.com
AstraZenecaSucks.com
AnthropologieSucks.com
PepBoysSucks.com
DietzandWatsonSucks.com
While these are intended only as an example, companies that deal directly with the public should take steps to avoid some neer-do-well ruining their hard work.
How Can an Online Reputation Be Protected?
It’s safe to say that protecting your online reputation will be a continual process, however creating a basic plan and sticking to it will help keep you out of trouble and minimize any damage. Here are a few suggestions:
- Create a Plan – It doesn’t have to be an equivalent to the Normandy invasion, but a plan will keep you focused on what needs to be done.
- Protect Your Domain – Register the .com, .net, .org, and .info versions of your primary domain name
- Listen to What’s Being Said About You – Start by setting up a Google Alert to identify online mentions and listening using social media. You can learn more about it in a prior post .
- Respond to Criticism When Appropriate – Face it, sometimes we screw up. Businesses, like humans, are imperfect. With this said, don’t feel as though every complaint warrants a response; they don’t. However, if a negative comment of significance is made, first try to resolve the issue and second ask them to amend their comment once satisfied.
- Bury Bad Stuff When Necessary – Sometimes customers cannot be satisfied no matter what you do. If that bad comment or disparaging video bubbles on to the first page in Google, bury it with a competing post or video that will move the negative item off the first page.
OK, you may have noticed that I did not mention buying every version of your domain name appended by the term “sucks” – You got me there… Unless you serve hundreds of thousands of people and have more money than God, it probably won’t pay. But if you’re Comcast, it might.
How do you protect your online reputation? Have you heard any online reputation management horror stories? Please share them in the comments.
Bill Rowland
Tags: Comcast > Internet Marketing > online marketing > online reputation management > Philadelphia Business Journal > reputation management > xfinity
SEO Tool Review: Scribe for Wordpress
Posted on | February 25, 2010 | 1 Comment
For those familiar with content development, Brian Clark is the well-known expert behind CopyBlogger. Recently, Brian teamed up with a talented crew to create a new SEO-focused tool for use by Wordpress fans.
Since Dinkum Interactive is a big Wordpress fan and uses the platform itself, I took a few moments to take Scribe for a test drive in this SEO tool review and here’s what I found:
Overall, I think that it’s a good tool especially for those with less experience. This was the first time I’ve ever used this Wordpress plug-in; when I selected pressed the “Analysis” button I had no idea of what to expect. My initial score was a 78% and after a few tweaks I was able to bump it up to 100%.
I think Scribe is particularly useful for those learning Search Engine Optimization (SEO) techniques and can be a good reminder for those of us that already have experience. With that said, I think that it might be a worthwhile investment to keep yourself honest while learning; it may not be a must have indefinitely.
What did you think about Scribe (be kind…)? Would it be helpful to you? Would you use it?
Bill Rowland
Tags: Scribe > Search Engine Optimization > seo tool > seo tool review > WordPress > wordpress plugin
Website Content Creation: Planning is Important
Posted on | February 23, 2010 | No Comments
Plan for Website Content Creation
Website content creation does not have to be difficult. In the third part of our website content basics series, I’ll discuss how a little planning can minimize work while maximize your online marketing performance.
With an understanding of How Users Read the Web and What is Good Content?, it’s wise to then continue with doing a bit of planning.
Start with the Goal
Although it happens all the time, businesses often forget why they have a website and what they’re trying to accomplish. While it’s understandable that daily pressures can obscure the true reason for a website and content creation, it’s wise to take a step back and focus on the goal. Although websites can be used to inform, educate, entertain and a variety of other purposes, the true goal of most websites is to increase sales.
Note: It’s important to recognize that there are many non-sales related benefits associated with an online presence, so increasing sales may not be the goal of every business.
Create a Simple Content Creation Strategy
A strategy is a plan of action designed to achieve a particular goal. Without “getting overly Napoleon”, it’s a good idea for businesses to figure out how they will achieve their goal. A clear understanding of users, what they need and how a business can satisfy that need will save the business a lot of time and heartache when creating content. For example, prospective users could have needs like:
- Clear Product Information
- Recommendations on How to Solve a Problem
- A “How To” Guide
Once the basic need has been established, businesses should identify the best method to deliver the content. Blog, Video, Audio and Instructional Webinar are just a few typical delivery methods. Once user needs and preferred delivery methods have been established, the business has the basics necessary to create a content development strategy.
Content Creation Does Not Have to Be Difficult
Dinkum Interactive regularly encounters a number of businesses that feel that website content creation is analogous to root canal; unfortunately this doesn’t have to be the case. With an understanding that each company has its own goals and personality, we find that they can more easily generate content if they:
Use Existing Sources of Content: Every company has a vast, untapped content resource that includes its employees, prospects and vendors. Whether it’s a Customer Service Representative that can provide the “Top 10 Customer Service Questions” or a Sales Manager that keeps her finger on the pulse of the industry, businesses frequently overlook the expertise and knowledge of existing employees. Lastly, most companies underestimate the level of interest in seemingly mundane components to their business, so they miss website content creation opportunities. Look at Blendtec’s YouTube Channel; which has achieved millions of views – It all began when a marketing manager found that company founder Tom Dickson tested the blenders by blending 2” x 4”s.
Get Creative: Some of the best and most impactful content creation is achieved through creative thinking. While it’s challenging to offer suggestions on how to be creative, a few examples may best explain how creativity can be used in finding subjects and approaches to content creation:
Contest: A product supplier can sponsor a contest for the best use of its products. Users can enter the contest and vote on the results.
Event Guide: A B2B company attending an industry event can create a comprehensive guide for an industry event targeting attendees.
Interviews: Not only are interviews of clients and prospects a great way to create content for a blog or podcast, they are an excellent method to strengthen an existing relationship or introduce sales staff to company decision makers.
Get Personal: Many companies fail to take advantage of personality, either that of the company or its employees. It’s important to understand that business and personality do not have to be mutually exclusive. As a result, content can be created in a manner that reflects personality. One example is social media maven Gary Vaynerchuk’s Wine Library TV. Granted, Gary’s style may not be consistent with that of most companies, but the concept is sound.
Website content creation does not have to be complicated, but a little planning can do a great deal to keep a business on track. The creation of basic goals and a strategy to meet those goals is important. Furthermore picking “low hanging fruit” to minimize the amount of work necessary is also very helpful. In the next post in the series, I’ll elaborate on some more specific planning techniques that will help in getting the most out of your content.
Do you need some help with content creation for your website or blog? Contact us and we’ll be happy to give you a hand.
Bill Rowland
Tags: Bledtec > content creation > content development strategy > Gary Vaynerchuk > website content creation
WSJ Measuring Traffic on the Web: Dot-Complicated
Posted on | February 20, 2010 | No Comments
Constantly bathed in quantitative data that frequently comes with web analytics, website analysis and the like, it’s no wonder that businesses feel that every unique visitor, action or sale is easily monitored, but my Saturday read of the Wall Street Journal over coffee offered a reality check. Dot-Complicated: Measuring Traffic on the Web describes the murky (at best) world of online measurement and offers insight into the battle between industry heavyweights Compete, comScore and Nielsen.
For Most Businesses, Measuring Traffic is Futile
While this article is interesting, it simply doesn’t matter for most businesses. Traffic measurement has always been an inexact “science” and this article is simply a reminder. Absolute Unique Visitors, Time on Site, Bounce Rate, Hits and Conversions can all be defined differently by each business; furthermore each statistic will vary in importance depending on individual organization goals. Essentially, it reminds me of PageRank; it’s an overly simplified metric that everyone can understand.
Focus on What Matters to You
In my opinion, measuring web traffic is a red herring that draws attention away from what really matters to individual businesses. Off the top of my head, here are a few examples of metrics that may be more impactful:
Conversion – Moving prospects through the steps of a conversion funnel is important. Whether the conversion is a sale, subscription to an email list, or the download of a White Paper, it should directly lead to sales. Why focus on traffic when it does it cannot be converted to something that leads to revenue?
Abnormally High Bounce Rate – Bounce Rate generally measures the percentage of traffic that leaves a page without navigating to another page on the website. While this can be interpreted differently, it may make more sense to determine why existing users are leaving rather than those arriving on the site.
Traffic Composition – While the quantity of traffic may not matter, it can be argued that its’ composition does. A higher proportion of direct traffic and traffic from an AdWords campaign may suggest that the business should place greater emphasis on broadening its ability to attract users beyond those that already know the company or that it directly pays for.
The Takeaway
Measuring website traffic is complicated and convoluted at best. While it’s understandable that many businesses use it to measure their online performance, this may be misguided. Businesses should carefully determine whether focusing on website traffic is the most productive use of their time.
What would your advice be to businesses that want to measure their online performance? Is measuring traffic a productive use of time? Why or Why Not?
Bill Rowland
Tags: online marketing > wall street journal > web traffic > website analytics
Social Media Simply Explained
Posted on | February 19, 2010 | No Comments
Have you ever encountered an explanation of something perceived to be complex that broke it down simply and effectively? Well, Lee LeFever and Common Craft regularly create videos that do exactly that. Perfect example: Social Media.
Check this out an tell us what you think:
For those unfamiliar with social media, did this make sense?
Bill Rowland
Website Content Basics: What is Good Content?
Posted on | February 16, 2010 | No Comments
Who Said Content is King?
Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create good content to provide value for users, but what exactly is “good” content? In the second post on my series of creating content I’ll attempt to answer that question.
A good way to get started might be to check out my first post Website Content Basics: Going Old School which offers some background on how users read on the web.
Content is King: It’s Not That Simple
Creating good content is not simple, so the continued use of the “Content is King” shorthand is really a disservice to every business working to attract users, prospects and customers to its website and blog. Essentially it’s a tidy way to define what can be a messy process and unfortunately many businesses dive right in without giving content creation much thought. It doesn’t need to be complicated, but some advance thought into what that business’ target may find useful is a good place to start. Let’s look at some of the content most people enjoy.
Characteristics of Good Content
While most people may not be able to define “Good Content,” we all can generally identify a several characteristics that make a particular post or video standout. Here are a few that I’ve come up with:
Unique – A story, approach, or perspective that nobody else has is inherently interesting
Solves a Problem – We all have daily problems that we need to solve and help solving them quickly & efficiently can be compelling.
Educates – The early purpose of the internet still holds true; people want to learn about their subjects of interest.
Entertains – Entertainment may not be a deal-breaker, but good content often entertains.
Generally, I think that good content includes at least one of these components and becomes even more compelling if it includes more than one.
Characteristics of Bad Content
Haven’t we all been repulsed by some really bad content at some point? It’s sometimes easier to define “good” by understanding what is “bad.” Here are a few qualities that I feel define sucky content:
Self Centered – As a consumer and prospect, I’m selfish. I want to know how it helps me. Not the publisher.
Confusing – If the content is visually confusing, tricky to operate of difficult to understand, most will normally leave. I know I do.
Negative – Unless it’s celebrity gossip, negativity rarely helps.
Overly Dense – Few web users want to read “War & Peace” or watch a 1 hour video. Make it feel manageable.
Ugly – Hey, if content is uncomfortable to consume, fewer people will consume it.
I’m sure that I may have missed a few; if I did, tell me what drives you nuts in the comments.
The Answer? It Depends
Unfortunately, if you were looking for a definitive, comprehensive answer to the question “What is Good Content” you’ll be disappointed. A quick review of the characteristics of both good and bad content suggests two things:
Content Quality is Subjective – Content quality is subjective because it is directly tied to the knowledge or experience of both the content creator and reader. What may be useful, educational or entertaining to you may not be for me. The key is positioning your content in a way that will resonate with your prospects as helpful, educational, entertaining, etc…
Content Quality is Relative – Your content will be judged relative to that of your competition. Remember the grading curve in secondary or high school? Well, your content is graded on a curve as well. As a result, it may be either easier or more difficult to have content recognized as good. So businesses should look around to understand how they can create content that beats their competitors.
Only Your Prospects and Customers Can Define Good Content
With the understanding that the purpose of creating content is to either directly or indirectly generate business, only your prospects and customers can define good content. Therefore, it’s imperative that businesses have a clear understanding of what their clients find useful, how clients consume content and then create content to suit that need. Seems like a version of marketing 101, eh?
Bill Rowland
Tags: bad content > content creation > good content > Internet Marketing > online marketing
Website Content Basics: Going Old School
Posted on | February 10, 2010 | 2 Comments
I’ve recently worked on a number of content-focused projects that made me recognize that many businesses don’t understand how website content acts as a basic building block to good Search Engine Optimization (SEO). Therefore, I plan on creating a brief series that will touch on the basics of creating content in the coming weeks. Today, I plan on going “Old School” by starting off by discussing a vintage post that I found while doing some research: How Users Read on the Web While it may be from October 1997, it contains many of the elements I plan on discussing in the coming weeks.
Website Content Takeaway # 1: Users Don’t Read
Generally, I agree with this premise but I think that it’s overly broad and should be modified to: Unmotivated Users Won’t Focus. Understandably, website visitors have varying levels of motivation and some may be more willing than others to sift through bad content. Furthermore, with the adoption of video and audio businesses can effectively communicate their message without creating copy.
Motivating users to focus is very important and a good place to start is creating interesting and compelling content. It’s important to understand that the subject is not the only factor that makes content interesting and compelling; I’ll touch on some other factors that can even make “industrial valves & fittings” interesting in the coming weeks.
Website Content Takeaway # 2: Understand the User
Businesses that keep their website users in mind will be more successful than those that write for the masses. A good understanding of user needs will help businesses create content that users value, increasing website use and conversion into customers. For example, visitors to the website of an electrical supply distributor specializing in commercial equipment will find much more value in content targeted toward commercial work than residential work. While this example is pretty obvious, I’ll discuss some others later in the series that aren’t.
Website Content Takeaway # 3: KISS
Most people understand the KISS (Keep It Simple, Stupid) method; I think that the results of the measured usability kept it simple and understandable. Essentially, the test measured the improved usability when making website copy concise, scannable, objective and a combination of the three. The summary table can be seen here:
| Site Version | Sample Paragraph | Usability Improvement
(relative to control condition) |
|---|---|---|
| Promotional writing (control condition)
using the “marketese” found on many commercial websites |
Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). | 0%
(by definition) |
| Concise text
with about half the word count as the control condition |
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park. | 58% |
| Scannable layout
using the same text as the control condition in a layout that facilitated scanning |
Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were:
|
47% |
| Objective language
using neutral rather than subjective, boastful, or exaggerated language |
Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). | 27% |
| Combined version
using all three improvements in writing style together: concise, scannable, and objective |
In 1996, six of the most-visited places in Nebraska were:
|
124% |
Source: How Users Read on the Web
Miraculously, creating content that was concise, scannable and objective improved usability by 124%. While time may have affected the exact numbers, using the KISS method in creating website content today is still worthwhile and I’ll address what is included later in the series.
What do you think about this dose of the Old School? Does it still make sense?
Bill Rowland
Does your company need help to improve its Search Engine Optimization? Contact Dinkum Interactive
Keywords: content creation, Jakok Nielsen, online marketing
Truly Stupid Domain Names & How to Avoid Them
Posted on | February 6, 2010 | No Comments
Every come across a domain name that is truly unfortunate? When an individual makes a mistake it’s comical, but when businesses make an error it’s stupid. Failing to perform the most basic steps in selecting a domain name can be a big misstep. Here we gathered some truly stupid domain names and offer some suggestions to avoid landing on a list.
Stupid Domain Names: Examples
Searching the” internets,” we found some good examples of some truly stupid domains. Here are some of our favorites with a brief explanation of how the decision was made:
SydneyTheRapist.com – Sydney Australia Based Counselor
WhorePresents.com – A Celebrity Agent Database
PenisLand.net – Custom Made Pens
GotAHoe.com – Lake Tahoe California Tourism Site
MolestationNursery.com – Plant Nursery in Mole Station Australia – since changed
ExpertSexChange.com – A knowledgebase for Software Developers
IHaveGas.com – Las Vegas Rental Provider IHA – since changed
SwissBit.ch –European Computer Chip Manufacturer
PowerGenitalia.com – Italian Power Generator Company
ITsCrap.com – Recycling & Recovery of IT Equipment
How to Avoid Picking a Truly Stupid Domain Name
Comedy aside, everyone can make mistakes that lead to the domains like those above, but following a few simple rules of thumb can minimize the likelihood of making such an errors. They include:
- Keep it Short
- Avoid Punctuation Like Dashes (-) and Periods (.)
- Use a .com TLD. Only use .net., .info, or .org When Necessary
- Don’t Fall In Love with One Name. Have a Set of “Finalists”
- Ask the Opinions of Family, Friends and Strangers
Of course, these suggestions won’t help with answering the more complex questions of Brand vs. Keyword-Rich Domain, Single vs. Multiple Domains and Unrelated but Memorable vs. Logical, but they will help prevent making some silly mistakes.
If you need some help in evaluating domain names for use with your business, give us a shout. We’ll be happy to give you a hand.
Bill Rowland
About
Dinkum Interactive is a full-service SEO company based in Philadelphia, with clients around the world.
