Skype
Do you skype – if not you should give it a try. For those just getting to this technology – www.skype.com
It allows you to use Internet calling, IM and file swapping. Not long ago it was bought for a hefty sum by eBay. Today comes this little bit of news -
EBay is hoping its new [...]
Search Engine Updates – Hold on to your rankings, it’s rough out there.
The 3 big search engines are all doing some tweaking to their indexes that may have substantial impact on some rankings. Google is updating its back links on a few of its data centers which shouldn’t impact positions immediately but you should be concerned if you see the number of incoming links drop.
Yahoo! has actually [...]
AOL Data Stats
Though the snafoo by AOL in realeasing their search data has landed them in hot water and 3 of their bigwigs out of a job, the data it has revealed has been very interesting to pore over. One interesting statistic to come out of it confirms what we thought all along, being on page 1 is [...]
Marketing News
Did you happen to get the latest AMA (American Marketing Association) news on Internet advertising?
No – well let me summarize it here for you:
First blogging – number of blogs is doubling every 6 months – duh!, The blogosphere is 60 times bigger than just 3 years ago, by April of 2006 the number was at [...]
Fosters hops online
Acknowledging the importance of advertising online is one thing but taking all your ads online is another. Fosters is doing just that. A chunk of their budget, $5 million will largely go to a campaign shown on heavy.com, a popular site for young adult males and will launch on August 16 in conjunction with Heavy’s [...]
AOL is free now – so is their data…woops
Accidently but unbelievably, AOL has let slip some very sensitive data on their users, how they searched, personal information (usernames changes to numbers), all without their permission which is a big blow to AOL in their attempt to turn around their fledgling brand.
From a marketing perspective however, this information is a goldmine, a treasure trove [...]
AOL frees up Services
After suffering from a bad image for a while now, AOL is attempting a turn-around of sorts by dropping the subscription costs to members who were previously paying $15 a month. This is also a response to dwindling users and increased revenue from advertising as they hope to keep users returning to their website.
It’s a [...]
Out of the closet
Check this out – Blog advertising is hitting the big time and making it worthwhile for those smart enough to know how to advertise in the medium effectively.
Budget Rent-a-Car recently ran a program tht ended up costing them 3 cents per click.
Audi ran a program where 85% of the traffic generated by the campaign came [...]
Yahoo’s new Slurp!
Slurp! is the name of Yahoo’s web crawler. Last week they rolled out a more efficient version of Slurp! in an attempt to reduce the amount of bandwidth it consumes. In addition, they claim that there may be some changes to the way it ranks websites so keep an eye on your rankings over the [...]
About
Dinkum Interactive is a full-service SEO company based in Philadelphia, with clients around the world.
