Philadelphia or Phila online marketing
I was a speaker last week at the Greater Philadelphia Chamber of Commerce for 2 1/2 hours talking about Internet marketing as an overview. Most of you know I could talk 2 1/2 hours on most anything but this was challenging to cover at least on the surface many facets of a full Internet marketing [...]
Unhappy Customers – A Tale of Two Tires…
Why Firestone Sucks and Pep Boys Rocks!
I usually find the Lockhorns very funny, and this frame calling in to the customer complaint line with a megaphone is no exception. However, it is a bit old school – because the telephone and megaphone are really ancient 20th century technology when it comes to customer complaints.
Today, an [...]
How to create posts that start conversations
After all, the interesting posts get the links, references and bulk of attention.
The key is to see where things are going within you subject matter area before others do. You want to create content that not only attracts attention, but also helps you achieve the goals that prompted you to create online content in the [...]
Old School Marketing in a New School World (#1): First in a series looking at traditional marketing tools in a web marketing world.
One the indelible rules of the old school is you are either talking to a target market or you are not talking in spite of how much noise you are making.
Tipping er Influentials er passionate pursuit er
If you have not caught the article in the latest Fast Company magazine it is worth a look see. Especially the article that challenges the Tipping Point
The article by Clive Thompson gives insight into the amount of passion that can be exuded on a subject as to whether there is a group of “Influentials” [...]
Happiness Compounded
Last week we looked at the importance of creating happy customers by imagining how people will respond to our products – not just at the point of purchase, but well into the future. This week, I would like explore additional implications of organizing your business around a “happy customers” strategy.
First of [...]
The Central Concept of Social Media
Understanding the big idea behind social media marketing is crucial because it gives you the building blocks you require for guidelines and procedures which drive action.Let’s begin with a brief introduction to social media along with an analogy which explains how social media marketing should ideally work for any website.
An Introduction to Social Media: What [...]
Local Search growing pains, pains me.
I’m not sure if that’s the correct title or not, I ask myself whether or not “growing” should be included. I’m going to expand on a previous post on this blog that looked at Local Search and want to shed some light from both a user and an advertisers perspective.
I’ve been delving a little deeper [...]
What’s in your wall…. – er Online Strategy
I have been trying hard to avoid wading in on the epic battle between the camp firmly convinced that SEO is the only way to go versus PPC being the only way to go. Many have suggested they can work together but after meeting today I am convinced the conversation is not close to finished.
I [...]
Stumbling on Happiness, Stumbling on Customers?
The Constitution only guarantees the American people the right to pursue happiness..
You have to catch it yourself. Benjamin Franklin
We all like to imagine that customers will respond in droves to our advertising and marketing efforts. Why else would we spend so much time and energy trying to generate sales? [...]
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Dinkum Interactive is a full-service SEO company based in Philadelphia, with clients around the world.
