Word of Mouth Marketing Strategies

If you’re new here, you may want to subscribe to my RSS feed. OR you could subscribe by email if that is easier. Just enter an email in the box to the right. Thanks for visiting!Word of Mouth Marketing (WOMM) is a form of promotional campaign which operates through an individual’s personal recommendations of [...]

The Blogosphere can be rough

I’ve been doing this blogging thing for a while now so I’ve learned some of the intricacies involved in being a part of the blog community. Blog etiquette is an unwritten code and not knowing some of the nuances can result in severe backlash from others. Then you have to figure out commenting and [...]

Why and how to ask a question on LinkedIn.

RainToday had an interesting article how to get the most out of LinkedIN.
Jason Alba, the CEO of JibberJobber, wrote a book I’m on LinkedIn – Now What?

In his book, Alba shares a whole slew of uses I’d never even thought of before. If you’re just starting out, it’ll help you get going right away. One thing [...]

Usability Testing for SEO

I keep trying to like SecondLife. If you’re not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, buying up property, hosting concerts, discussions. In any event, I tried it out again last [...]

Don’t get obsessed with Page Rank

Darren Rowse’s video makes a valid point.
People are worrying when Google’s next update of Page Rank score will be rolled out and if their site will be adjusted up or down.
Page Rank score are at the whim of Google and can and do change periodically despite your best efforts. Also Page Rank only is pertinent [...]

Philadelphia MySpace anyone

Last weeks Business Week talks about the issue of advertising over social network sites not living up to their hype. As with many new approaches to advertising the hype was over blown based on a few preliminary results.
The opportunity looks easy enough - a bunch of similar folks are gathered together for an activity so [...]

Brightcove - Bright Idea!

If you haven’t had a chance, take a moment and visit Brightcove.com. Brightcove is a video publishing utility that allows sites to create and upload their own video channel. Dozens of well known brands use Brightcove to power the video on their site including National Geographic, Discovery Channel and GM, just to name a [...]

7 Ways To Build Links To Your Website

Darren Rowse has some good advice:
1) Pick a Niche and Own It With Quality Content

2) Get Involved In The Community
3) Get Press
4) Social Networking Sites
6) Directories, Craigslist, Wikipedia
7) Give People An Incentive To Link to You
Additional Link Building Tips

Try to get links to your internal pages and not just your home page. The more you [...]

Microhoo - WHY?

I was hoping that the Internet police would not settle on a name for the new non-entity so quickly. And why did everyone decide that Mirohoo would be the best alternative?
I want to put forth a few alternatives for consideration:
MicroWho same name but different context
MShoo - prononunced MZ hoo
YaSoft - self explanatory
YaMS - can be [...]

Lingo, Lingo, Lingo, Mighty, Mighty Sales Bingo

B2B keyword search absolutely depends on getting inside the mindset and lingo of your potential customers. As described in the previous post, potential buyers are not really interested in you and your product per se - but they are extremely and often urgently interested in solving their own particular problem. Let’s say that again - [...]

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