Press release distribution

If you’re new here, you may want to subscribe to my RSS feed. OR you could subscribe by email if that is easier. Just enter an email in the box to the right. Thanks for visiting!On LinkedIn over the weekend an interesting question with even more interesting answers. The question: “What is the best [...]

Google Universal search takes blogging mainstream

Stephan Spencer has a great post over at CNET about making the most of Google’s Universal search(where video, image, news and blog results are displayed along with regular search results instead of being only in their respective specialized search engines.)
What this really means for site owners is that there are new opportunities to gain placement [...]

Definitive tutorial on RSS readers

How do you staying up to date with blogs and websites? Using RSS feeds is a easy method anyone can learn. There’s only so many websites you can visit in one day and web feeds will allow you access more material and knowledge at a more efficient pace. This video by CommonCraft explains it all [...]

Keep them out of the Philadelphia online marketing scene

Time to call out a few companies for doing the wrong thing and I see I am not alone. Chris Silver Smith , Barry Schwartz, and Gabriel Goldenberg all agree with me or should I say I agree with them. It is about time the community spoke out more about these [...]

Not having analytics = driving with your eyes closed

SEOmoz has a report on Searchfest 2008.
I found this section to be most insightful.
About web analytics:

Analytics does not simply equal “reports”
Not having analytics = driving with your eyes closed
Search analytics = 5 step checkup:

phrases
page views
time on site
bounce rate
conversion

The time on site combined with the number of page views is the most useful data
Conversions are slightly [...]

Ask not what your search engine can do…

I’m a fan of the underdog. If I don’t have a vested interest in a football game, I’ll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator and have done some interesting things through the years. The concept of a user actually [...]

Barnes & Noble take the leap to Internet TV

B&N has been dabbling in online video for a little while now. Up until now, they have mostly focused on promotional items, featured books, interviews and events. Now it appears they are moving towards Internet TV shows with the recent addition of both “Tagged” and “Book Obsessed”. I always applaud innovation (although it’s more about [...]