Blog Comments Policy: We All Need One
Since taking over the responsibility of managing Dinkum Interactive’s Blog, my thoughts have continually returned to the creation of a Blog Comments Policy. As anyone that has ever managed a blog knows, spammy comments are a continual problem and with the desire to keep the blog relevant and useful, some comments just don’t belong. Moreover, [...]
Online Marketing Fishbowl Reality Check
As one of the Principals and founders of Dinkum Interactive, I’m intimately familiar with online marketing and how companies can use it to improve their business. I constantly preach the benefits of online marketing to businesses and I work with a group of dedicated professionals that do the same. Sometimes, this traps me inside my [...]
High Bounce Rate: When Intent Does Not Equal Purpose
Recently, I had the opportunity to perform some Bounce Rate research as part of a regular performance report. While somewhat time consuming, I marveled at the insights one can develop by just using some common sense and doing some digging.
While there can be some variance in the definition of Bounce Rate, generally it is the [...]
Your Website is not a Showtime Rotisserie
Most of you should remember the whole “set it and forget it” slogan that was used in infomercials for the Showtime Rotisserie. This is fine for a Rotisserie, particularly if it is able to turn off automatically but it is rarely a good option for a website. We increasingly come across websites that simply sit [...]
End Of Summer Search Marketing Survival Guide
While summer is winding down, hit the ground running by setting up your Internet Marketing Campaign for the rest of the year. Take some time this September to plan your strategy for the coming months while everyone else is finishing up their tanning or getting the kiddies into their school routine.
WEBSITE: Tweak, hone and fine-tune [...]
Let’s Agree to Disagree
In the social media sphere in which I travel, I have noticed that many of the tweets and blog comments that I read are rousing duplicates of the previous tweet, or enthusiastic agreement with the blog post being commented upon. Being more of a ‘lurker’ than a participant, I filed this observation away for [...]
Philly SMC: Getting Social with Non-Profits
Last week’s August Philly Social Media Club meeting was an informative mix of discussion and application. For the first half of the evening, attendees learned more about how three non-profit groups are using social media cultivate and motivate their prospective and existing constituencies. The second half was a workshop designed to help another local non-profit [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
