Local Search Tips: Hack Your Way to the Top
Ok, maybe “hack” is a bit strong, but small businesses can dramatically improve their ability to be found in their local area by doing a couple simple things.
Sign Up for Local Business Directories
There are a wide variety of local business directories that offer SMBs the opportunity to list their companies for free. Of course, the [...]
Phillies in World Series: Yankees Scared
As many may know, Dinkum Interactive is located in Philadelphia, Pennsylvania, home of the World Series bound Phillies.
With tonight being Game # 1 of the World Series (baseball for our international readers) we couldn’t help but poke fun at our Northeastern neighbors.
Are the Yankees scared?
Who knows.
Let’s hope for some great baseball.
GO PHILLIES!
Bill Rowland
Social Media in Philadelphia: It’s Not Just About Tools
Mike Hilbert knows a lot about social media. Does he use Twitter? No. Is he active on Facebook? Not really. Is Mike uploading videos to YouTube? No Way.
First I want to clarify that I know Mike but he’s not a client of mine, nor am I a client of his. He’s familiar with the social [...]
Small Business Online Marketing Tips: Episode 1
Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that small businesses will find helpful in their online marketing efforts would be in order. Today’s [...]
Stung by Social Media: The Story of Chloe and the Bees
I recently had a pet experience that made me look at social media in a different way. I thought I’d share it with you.
My dog Chloe is a fine dog and my trusted companion. I often work in our yard and she is constantly by my side; to be honest, it’s comforting having her there. [...]
Breaking News – Google and Twitter partnership
So after some speculation, Google has finally announced an official partnership with Twitter to provide tweets within search results. From the official Google blog:
..the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there [...]
Google Wonder Wheel: An Introduction
Google Wonder Wheel is an interesting tool that businesses can use to uncover undiscovered niches, develop blogging topics and generally save time. In this video post, we discuss:
What is Google Wonder Wheel?
What Can You Do With It?
How to Use Google Wonder Wheel
Bill Rowland
Update: I just found some additional insight into Wonder Wheel by the guys [...]
Marketing with Twitter: Dos and Don’ts
SMX East, the big search marketing conference in New York City, produced a ton of interesting insights on a variety of topics, Twitter among them. After reading Rebecca Kelly’s post: SMX East: Twitter Marketing Tactics, I thought that I’d distill some of the advice into some simple dos and don’ts:
Do
Focus Long-Term
Converse
Have a Goal
Think About Others
Don’t
Spam
Be [...]
Relational Capital – Is it Part of Your Social Media Goals?
During a recent meeting of the Philadelphia Chapter of the Sales and Marketing Executives International (SMEI), author Ed Wallace led an interesting discussion on the development and use of “relational capital.” I couldn’t help but see a parallel with social media.
Before proceeding, I must say that I was impressed by the discussion which emphasized actionable [...]
Fan Page Optimization: Facebook Search
Many businesses are interested in using Facebook to reach out to their customers and prospects, but simply don’t know where to start. Some “go for it” and dive in feet first, while others suffer from “paralysis by analysis.” Perhaps the best way to use Facebook may be a cross between the two: do some research, [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
