What’s Working in Digital Marketing
While not entirely sure what digital marketing is, I’ve just finished a very extensive read of a very good report courtesy of MarketingProfs called the Digital Marketing Factbook. At 144 pages it’s quite thorough and more importantly offers some interesting data into what online activities consumers are participating in and what online marketing initiatives are [...]
Social Media Project: Help Rick Pick His New Glasses
Social media is all about engaging people, but that’s often lost in the constant stream of new, shiny social media “objects.” Finding new and different ways to interact with clients and prospects can be a difficult challenge; that’s why we were stoked to find a new application that should help social media users more effectively [...]
Social Media Without a Website?
Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are a number of ways that businesses can still participate and promote themselves. Here are a [...]
A Purple Cow Story: Southwest Airlines Rapper
Many people have experienced Southwest Airline’s willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a “Purple Cow;” in other words, transforming a business to become remarkable. The concept is applicable to businesses of every size, online or not.
I recently found an ideal example of [...]
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