Online Marketing Resolutions: 2010
It’s that time of the year when many reflect on the past 12 months and focus on the year to come. Yes, it’s New Year’s Resolution time.
As a result, I’ve had the opportunity to read quite a few blog posts about business resolutions for the coming year. So I thought that I’d pick a few [...]
5 Critical Mistakes in Landing Page Design
Going into 2010 many businesses are looking at how they can improve their online marketing and many are considering Pay Per Click (PPC) Advertising as one option. PPC is attractive because it offers the opportunity for immediate traffic (at a price) and the Return on Investment on a PPC Campaign is much easier to calculate [...]
A Dinkum Holiday Greeting
While we do get together quite often, Dinkum is predominately a remote company thanks largely to Internet communications systems like email, skype and phones. For many of our clients, you may have heard our voices or read our emails but never seen us in person so we have compiled a bit of a Holiday Greeting [...]
Google Sidewiki: Making Every Page Interactive
If you have Google toolbar downloaded and installed into your web browser, you may have recently noticed a new icon, called Sidewiki. This is a tool that allows users to comment on the pages of any website.
As we all surf the web, it’s often easy to forget just how many other people are visiting the [...]
Real Time Search: Implications for Business
Real Time Search has been a popular topic this year and after Google rolled it out last week interest in Real Time Search has piqued. Since it’s a hot topic, I thought that I’d briefly touch on What is Google Real Time Search? and What are the Implications for Businesses On the Web?
What is Google [...]
Rick’s New Glasses Social Media Project: What We Learned
In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]
Online Marketing: Strategy Versus Tactics
Strategy and tactics in the world of online marketing are indeed separate, but sometimes businesses have trouble differentiating the two. With the ever-growing set of media channels, tools and technologies it’s sometimes good to sit down and re-evaluate your business.
To offer some background, a strategy is a plan of action designed to achieve a particular [...]
Google Sneak Peek # 4: Comparison Ads
Wrapping up my series on new stuff from Google, I’d like to share with you a subject close to my heart…
Google Comparison Ads
Google comparison ads are a really interesting feature and I was excited to stumble across them. This search feature is only available in the mortgage industry for now, but lets users compare rates [...]
Email Marketing is Not Dead
Regardless of the popularity of social media, email continues to be a productive tool for business. While it may not be as sexy as Twitter, Facebook, Foursquare and other engagement platforms, email continues to be the glue of the social web. Easily understood and measurable, many businesses don’t maximize the potential of email. In fact, [...]
Search Engine Ranking Factors: What Really Matters
Keyword ranking factors have always been a subject of significant debate, which confuse many businesses as they attempt to optimize their websites to perform well for their chosen keywords. I recently encountered a great article on search engine ranking factors on SEOMoz.org that distilled the opinions of 72 high profile SEOs. I think this may [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
