Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Online Marketing Interest Survey Results

Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:

Topic
Very Interested
Interested
Not Interested

Social Media
75%
25%
0%

Case Studies
57%
43%
0%

SEO Basics
50%
50%
0%

Pay Per Click
43%
43%
13%

Web Analytics
38%
50%
13%

Interviews
29%
71%
0%

Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]

Twitter Reputation: Key Factors in Real Time Search

Since the introduction of Google’s Real Time search results, it’s been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven’t deciphered all of the details, I recently found Econsultancy’s Google’s Real Time SEO Ranking Factors for Twitter, which discusses the subject as [...]

Save Money on Google AdWords Using Negative Keywords

Google AdWords can be incredibly effective, but I often see businesses waste money by attracting unqualified traffic. Sometimes they are unaware that with a little more effort, their campaigns can be much more effective and cost less!  Remembering that the goal is to obtain a conversion, not a click-through is important. Using negative keywords is [...]

Twitter Tool Experiment: Buzzom

Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]

Online Marketing Interests Survey

From time to time it’s always a good idea to take a step back to ensure that we’re providing interesting, relevant content. It’s easy for us to write about things we like, but we want to know about your interests. So with a new year upon us, we’d like to ask for your help.
Whether you’re [...]

When Bad Web Design Is Good

You don’t have to be an expert to recognize bad web design. Blaring colors, confusing navigation, 5 pounds of stuff packed into a 3 pound bag… You’d think that the basics are common sense. Alas, sometimes common sense isn’t so common.
This was particularly evident after a recent encounter with a heinous-looking website which stirred my [...]

Your Customer List: Low Hanging Fruit

What do Search Engine Optimization, Search Engine Advertising, Email and Social Media have in common? Beyond the obvious, most companies use one of these marketing methods to find customers and make sales. While these methods are arguably among the most efficient marketing methods to find new customers, many businesses overlook a resource that can be [...]

Content Creation: A Shift In Marketing

I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” it refers to the process of placing a business in a position to be found by [...]