PubSubHububb?
For those familiar with Dinkum Interactive, you probably know that we’re big fans of Wordpress as a blogging platform. That’s why we were excited to learn more about an emerging protocol that will enable publishers to distribute their content to reach consumers faster. This new protocol is known as PubSubHububb or “PuSH” for short.
I’ll dispense [...]
Mobile Marketing for Small Business?
Mobile marketing has always seemed like a big opportunity for smaller businesses. The ability to tightly target prospects within a specific geography or niche would seem to give the little guy the edge over goliath. After revisiting a long-standing interest, it appears that now may be a good time for smaller consumer-focused businesses to consider [...]
He’s Back
It has been a few months since my last blog post and I want to get back to posting more regularly. Bill Rowland, Paul Mosenson and my business partner Paul Fleming have been doing a great job over the past few months and I have been neglecting the whole blog thing. I am recommitting myself [...]
SEO: Learn From Google’s Own Report Card
Interested in what Google actually looks at when evaluating a website? The recent SEO report card (PDF) that it issued on itself may offer businesses some insight into what the “Big G” really considers important. Focused on all of the Google properties (i.e. YouTube, GoogleMaps, Adwords, Google Reader, Blogger etc…), the report is broken down [...]
Website Content Basics: Recycle Your Content
Companies interested in improving the performance of their online marketing efforts always seem to struggle with the generation of content for their website or blog. This is totally unnecessary, since most firms are already sitting on a goldmine of valuable content. In my continuing series on website content basics, I’ll discuss how a little creative [...]
Web Design: Start With the Basics
Have you ever arrived at a visually stunning, interactive website only to bounce as soon as you determined that finding usable information was just about impossible? I have. That’s why I think that the DMNews’ article Designing a Web site that Captures Consumers was right on target: simplicity and ease of use are a critical [...]
Facebook Fan Page: My Trial by Fire
Facebook Fan Pages and Facebook marketing can be successfully used for a variety of businesses. Little did I know that when I first started working with Dinkum Interactive as a Sales Assistant I would be diving in with both feet. I’ve never written for a blog, let alone manage a Facebook Fan page, but after [...]
Online Market Research: Helpful Tools
Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could [...]
Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]
Online Reputation Management: Just Do It
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net.
Comcast Protects Xfinity
Web Addresses Ready for Any Comcast Brand Displeasure (Note: Requires Subscription) describes a perfect example [...]
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