Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business.
Before getting into the how’s and why’s of tweeting, let’s first talk about the overall strategy of marketing. The biggest change in recent years is not only in [...]
SEO Myths That Should Die: # 4
Over the last few days, I’ve been digging up a few favorite SEO myths that just won’t die. It’s understandable that many are confused by today’s myth… Sheepishly, I have to admit that I only had it half-right too. Today’s candidate for the undertaker is:
The Specified Meta Description Is Always Used as the Snippet
The Snippet [...]
SEO Myths That Should Die: # 3
I’m continuing our efforts to kill off some pointless Search Engine Optimization myths that continue to hang on despite the best efforts of some of the industry’s most respected SEOs. Alas, even turkeys like today’s candidate for the electric chair are still breathing:
Meta Keywords Matter
The Meta Keywords tag was abused to death a long time [...]
SEO Myths That Should Die: # 2
Continuing our series of SEO myths that should die, today’s candidate is a good one:
Google PageRank is Related to Google Rankings
Google PageRank has held a special, yet misguided, place in the hearts of online marketers and businesses for a long time. While it may have been useful once long ago, that’s no longer the case. [...]
Twitter and the Love connection
At a recent networking event (my friend Steve Smolinsky would be soooo proud, after all he is the guru of telling stories about folks he meets all over the place), anyway – I met a fine fellow named Dwight.
We do the usual chatting about the affair and what we do for fun activities and when [...]
SEO Myths That Should Die: # 1
After recently encountering Stephan Spencer’s 36 SEO Myths That Won’t Die, But Need To, I thought that it I’d pick a few favorites and briefly discuss them in a series over the coming days. Today’s Death Row Candidate is:
Google Endorses SEO Firms
Yes, some incorrectly believe that Google endorses specific SEO firms (They Don’t). Google does [...]
Twitter: Monetization at Last?
Yesterday, Twitter finally gave us all an idea of how they intend to generate revenue: Promoted Tweets. While the social media darling had already made deals to license the its data stream to the likes of Google, Yahoo! and MSN, it appears that Promoted Tweets will enable businesses to insert themselves into the conversation stream.
Twitter [...]
Social Media Fear: Let It Go
Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to let that fear go.
While it’s understandable that a business would be reluctant to consider using [...]
Pixability: Snackable Video
Online video is hot and businesses of all types can use it in all sorts of useful ways. That’s why I was intrigued when I stumbled across an ad for a video service in a recent edition of Peter Shenkman’s HARO . Pixability creates videos for smaller businesses by providing a video camera, a [...]
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