Blogging The Google Way
I just finished listening to a presentation by Karen Wickre, Google’s Senior Manager of Corporate Communications, about Blogging the Google Way. With these kinds of presentations one is never quite sure what to expect but I did find some food for thought here.
Google doesn’t employ a full time blogger for any subject, people get paid [...]
Adaptable versus adoptable
I have been thinking lately that perhaps we need more discussion about being adaptable versus adoptable. On the left you see my dog Chloe after a minor operation on her nose. The plastic cone is there to stop her from scratching the stitches into pieces. While she was not happy with the cone, and despite [...]
On Social Media Management and Tips on Staying Focused!
I have been managing Dinkum’s Social Media strategy for approximately 2 months now. While I have thoroughly enjoyed it, it’s not always a bed of roses. In fact, in my experience, managing Social Media can be quite challenging. While it is not rocket science, it does require time, commitment, and focus. It’s so easy to [...]
The Social Media “Proof” Issue
While I don’t really “do” Social Media, I’m a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is “worth it”. To me, and as we’ve mentioned in the past, that doesn’t seem to be [...]
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