A Purple Cow Story: Southwest Airlines Rapper
Posted on | November 3, 2009 | No Comments
Many people have experienced Southwest Airline’s willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a “Purple Cow;” in other words, transforming a business to become remarkable. The concept is applicable to businesses of every size, online or not.
I recently found an ideal example of a Purple Cow. Check this out:
I enjoyed the Flight Attendant’s rap, but found that his introduction applies to any business:
We do things just a bit differently her on Southwest. Some of us tell jokes, some of us sing and some of us just stand there and look beautiful. I , unfortunately can do none of those… So here’s the one thing that I do know how to do (well) …
Essentially, the Flight Attendant (and Southwest by inference) understands what it is that he does extraordinarily well. It may not be telling a joke, singing or being attractive, but he laid down his rap well, had fun and gave a plane load of people something memorable. Finally, I loved the end of his performance “You will not get that on United Airlines…”
Have you encountered a “Purple Cow” recently? What made that company or person so memorable?
Bill Rowland
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