A users perspective of your website
Posted on | September 11, 2006 | No Comments
Often when you’re viewing your site, you are doing so from a unique perspective, that of an expert in your industry. Unfortunately, this is not the perspective that you need to take. You need to view it from a prospective client or a user. These are the folks who will (hopefully) be visiting your site, these are the folks who will (hopefully) be buying from you so these are the folks you need your website to target.
One way to tell how a person reads or views your pages is through analytics, another is usability studies and yet another is through heat maps or eyetracking. These give you a sense for how people view your page and often help you design a site accordingly. One thing that other heat map research offers us is patterns and trends that may help us as we approach a web design or redesign project.
Have a look at the research gathered by Poynterextra.org to help journalists get a better idea for how they need to write for the web. It’s pretty evident that there’s a lot of scanning going on.
Keep your eyes on this blog for more information on eye tracking.
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