Adaptable versus adoptable
I have been thinking lately that perhaps we need more discussion about being adaptable versus adoptable. On the left you see my dog Chloe after a minor operation on her nose. The plastic cone is there to stop her from scratching the stitches into pieces. While she was not happy with the cone, and despite [...]
For High B2B Search Results Know Your Prospect’s Lingo
One thing we’ve tried to push for all websites, but especially in B2B, is to really know your customer. Many businesses assume that their brand is so well known, everyone will be using these terms to search for your products. Search Tools or your own website analytics program should provide you with some more accurate [...]
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