A Quick List of 8 Best Practices for the SEO Novice
Before joining Dinkum Interactive, I spent 8 years running a web design company. While I always referred clients with a serious interest in SEO, Social Media/social monitoring, or PPC to Dinkum’s more than capable hands, it was inevitable that every client needed some level of online marketing support to get them started down the right [...]
Content does more than benefit SEO. It rules the Web
Think about how much information is floating around the www. News websites, blogs, magazines, videos, photos and audio fills up our online activities and are, more often than not, destinations that drive our online activities. So while you’re busy focussing on how that button on your website looks or what your current keyword ranking is [...]
Adaptable versus adoptable
I have been thinking lately that perhaps we need more discussion about being adaptable versus adoptable. On the left you see my dog Chloe after a minor operation on her nose. The plastic cone is there to stop her from scratching the stitches into pieces. While she was not happy with the cone, and despite [...]
The Bigger SEO Picture – Knowing What’s Important
I’m a big picture person. This served me well as a special education teacher as I would rarely sweat the small stuff, choosing to focus instead on what really mattered which generally involved some form of learning as well as some form of safety i.e no-one gets hurt. So in this world of SEO that [...]
Social Media: A Case for Adult Supervision in Internet Marketing
I’m extraordinarily lucky to have two small and wonderful boys: a three year old who recently dunked my aging Blackberry Curve in his apple juice “just to see” (I was secretly pleased and await my Nexus One with joy) and a 15 month old rascal whose newfound mobility reminds me why it’s good to have [...]
The Internet Marketing Supermarket: Why You Need a Formal Web Strategy Now!
Ahhh, Memorial Day – a holiday that always seems to align with some of the first hot weather of the summer. This makes the parades, block parties, and BBQ’s all the more inspired! As with any good and serious holiday celebration, a preparatory trip to the supermarket is in order.
Thinking ahead for once, I made [...]
Dissecting the Project Kickoff Call: The Importance of Skype, Birthday Cake, and Building Partnerships
It’s 11am on a Tuesday, and along with Paul Fleming V.P. of Internet Marketing, I’ve just completed a kickoff call with a great new client (in this case New Jersey’s Greenbaum, Rowe, Smith, & Davis LLP – a top full service law firm – along with their communications firm the Munroe Agency). The contract was [...]
SEO as an Influencer in a Social Web
We increasingly question the role of SEO with more and more emphasis being placed by many on Social Media Marketing. While we love it all, and it does come under our favorite umbrella of Internet Marketing, as a rule we still use Search as the foundation of all of our campaigns because:
1. The data still [...]
Twitter and the Love connection
At a recent networking event (my friend Steve Smolinsky would be soooo proud, after all he is the guru of telling stories about folks he meets all over the place), anyway – I met a fine fellow named Dwight.
We do the usual chatting about the affair and what we do for fun activities and when [...]
PubSubHububb?
For those familiar with Dinkum Interactive, you probably know that we’re big fans of Wordpress as a blogging platform. That’s why we were excited to learn more about an emerging protocol that will enable publishers to distribute their content to reach consumers faster. This new protocol is known as PubSubHububb or “PuSH” for short.
I’ll dispense [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
