Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Online Market Research: Helpful Tools

Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could [...]

Online Reputation Management: Just Do It

Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net.
Comcast Protects Xfinity
Web Addresses Ready for Any Comcast Brand Displeasure (Note: Requires Subscription) describes a perfect example [...]

SEO Tool Review: Scribe for Wordpress

For those familiar with content development, Brian Clark is the well-known expert behind CopyBlogger. Recently, Brian teamed up with a talented crew to create a new SEO-focused tool for use by Wordpress fans.
Since Dinkum Interactive is a big Wordpress fan and uses the platform itself, I took a few moments to take Scribe for a [...]

Website Content Creation: Planning is Important

Website content creation does not have to be difficult.  In the third part of our website content basics series, I’ll discuss how a little planning can minimize work while maximize your online marketing performance.
With an understanding of How Users Read the Web and What is Good Content?, it’s wise to then continue with doing a [...]

WSJ Measuring Traffic on the Web: Dot-Complicated

Constantly bathed in quantitative data that frequently comes with web analytics, website analysis and the like, it’s no wonder that businesses feel that every unique visitor, action or sale is easily monitored, but my Saturday read of the Wall Street Journal over coffee offered a reality check. Dot-Complicated: Measuring Traffic on the Web describes [...]

Website Content Basics: What is Good Content?

Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create good content to provide value for users, but what exactly is “good” content? In the second post on my [...]

Website Content Basics: Going Old School

I’ve recently worked on a number of content-focused projects that made me recognize that many businesses don’t understand how website content acts as a basic building block to good Search Engine Optimization (SEO). Therefore, I plan on creating a brief series that will touch on the basics of creating content in the coming weeks. Today, [...]

Truly Stupid Domain Names & How to Avoid Them

Every come across a domain name that is truly unfortunate? When an individual makes a mistake it’s comical, but when businesses make an error it’s stupid. Failing to perform the most basic steps in selecting a domain name can be a big misstep. Here we gathered some truly stupid domain names and offer some [...]

Online Marketing Interest Survey Results

Recently, we asked our readers to give us some feedback on what online marketing subjects they’re most interested in. After a couple weeks, here are the results:

Topic
Very Interested
Interested
Not Interested

Social Media
75%
25%
0%

Case Studies
57%
43%
0%

SEO Basics
50%
50%
0%

Pay Per Click
43%
43%
13%

Web Analytics
38%
50%
13%

Interviews
29%
71%
0%

Social Media – The Winner
Social media was the winner. Thankfully, we’ve be talking a lot about how smaller business can use [...]

Save Money on Google AdWords Using Negative Keywords

Google AdWords can be incredibly effective, but I often see businesses waste money by attracting unqualified traffic. Sometimes they are unaware that with a little more effort, their campaigns can be much more effective and cost less!  Remembering that the goal is to obtain a conversion, not a click-through is important. Using negative keywords is [...]

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