Internet marketing is more than finding the right prospects

If you’re new here, you may want to subscribe to my RSS feed. OR you could subscribe by email if that is easier. Just enter an email in the box to the right. Thanks for visiting!I must thank my daughter for finding one of the best examples of “they don’t get it” that I [...]

Google, Yahoo, Internet marketing in general

Earnings season for the bigs that everyone was looking at has come and gone. What have we learned?
Google continues to lead the pack and for the future will continue to do so - this is not discussable with any of your Google bashers. I have never really understood why - that as soon as there [...]

Press release distribution

On LinkedIn over the weekend an interesting question with even more interesting answers. The question: “What is the best method to distribute a press release? ”
Excerpts from some of the answers:
From a PR professional: ” The best [...]

Keep them out of the Philadelphia online marketing scene

Time to call out a few companies for doing the wrong thing and I see I am not alone. Chris Silver Smith , Barry Schwartz, and Gabriel Goldenberg all agree with me or should I say I agree with them. It is about time the community spoke out more about these [...]

Not having analytics = driving with your eyes closed

SEOmoz has a report on Searchfest 2008.
I found this section to be most insightful.
About web analytics:

Analytics does not simply equal “reports”
Not having analytics = driving with your eyes closed
Search analytics = 5 step checkup:

phrases
page views
time on site
bounce rate
conversion

The time on site combined with the number of page views is the most useful data
Conversions are slightly [...]

Ask not what your search engine can do…

I’m a fan of the underdog. If I don’t have a vested interest in a football game, I’ll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator and have done some interesting things through the years. The concept of a user actually [...]

Word of Mouth Marketing Strategies

Word of Mouth Marketing (WOMM) is a form of promotional campaign which operates through an individual’s personal recommendations of specific brands, products or services.Like its literal meaning, word-of-mouth marketing spreads from one person to another outside of a formalized setting, without heavy intervention by advertisers.
A recommendation from someone familiar and trust-worthy is the easiest path [...]

Usability Testing for SEO

I keep trying to like SecondLife. If you’re not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, buying up property, hosting concerts, discussions. In any event, I tried it out again last [...]

Philadelphia MySpace anyone

Last weeks Business Week talks about the issue of advertising over social network sites not living up to their hype. As with many new approaches to advertising the hype was over blown based on a few preliminary results.
The opportunity looks easy enough - a bunch of similar folks are gathered together for an activity so [...]

Brightcove - Bright Idea!

If you haven’t had a chance, take a moment and visit Brightcove.com. Brightcove is a video publishing utility that allows sites to create and upload their own video channel. Dozens of well known brands use Brightcove to power the video on their site including National Geographic, Discovery Channel and GM, just to name a [...]

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