Google Buys AdMob: Expands More Deeply into Mobile Advertising
Google made a major purchase on November 9, acquiring mobile advertising company AdMob for $750 million, furthering the company’s continued push into mobile advertising. The AdMob purchase will enable Google to serve lucrative display ads, to cell phones and other mobile devices. This purchase gives a clear indication of the trend toward mobile advertising.
“We see [...]
A Purple Cow Story: Southwest Airlines Rapper
Many people have experienced Southwest Airline’s willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a “Purple Cow;” in other words, transforming a business to become remarkable. The concept is applicable to businesses of every size, online or not.
I recently found an ideal example of [...]
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