Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Adaptable versus adoptable

I have been thinking lately that perhaps we need more discussion about being adaptable versus adoptable. On the left you see my dog Chloe after a minor operation on her nose. The plastic cone is there to stop her from scratching the stitches into pieces. While she was not happy with the cone, and despite [...]

Twitter and the Love connection

At a recent networking event (my friend Steve Smolinsky would be soooo proud, after all he is the guru of telling stories about folks he meets all over the place), anyway – I met a fine fellow named Dwight.
We do the usual chatting about the affair and what we do for fun activities and when [...]

Mobile Marketing for Small Business?

Mobile marketing has always seemed like a big opportunity for smaller businesses. The ability to tightly target prospects within a specific geography or niche would seem to give the little guy the edge over goliath. After revisiting a long-standing interest, it appears that now may be a good time for smaller consumer-focused businesses to consider [...]

Google Buys AdMob: Expands More Deeply into Mobile Advertising

Google made a major purchase on November 9, acquiring mobile advertising company AdMob for $750 million, furthering the company’s continued push into mobile advertising. The AdMob purchase will enable Google to serve lucrative display ads, to cell phones and other mobile devices. This purchase gives a clear indication of the trend toward mobile advertising.
“We see [...]

A Purple Cow Story: Southwest Airlines Rapper

Many people have experienced Southwest Airline’s willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a “Purple Cow;” in other words, transforming a business to become remarkable. The concept is applicable to businesses of every size, online or not.
I recently found an ideal example of [...]