5 Critical Mistakes in Landing Page Design
Going into 2010 many businesses are looking at how they can improve their online marketing and many are considering Pay Per Click (PPC) Advertising as one option. PPC is attractive because it offers the opportunity for immediate traffic (at a price) and the Return on Investment on a PPC Campaign is much easier to calculate [...]
Sucked Into the Evil Clutches of Dinkum
Little did I know that living down the block from a seemingly normal man would lead to this! Accosted into the darkest depths of online marketing…
Living down the street, I’ve grown to know Rick Simmons through frequent early morning run-ins walking our respective pets. Rick anointed me as “The Mayor” of our neighborhood because I’m [...]
Ask not what your search engine can do…
I’m a fan of the underdog. If I don’t have a vested interest in a football game, I’ll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator and have done some interesting things through the years. The concept of a user actually [...]
StumbleUpon Google
I’m an early adopter but sometimes things slip by me. Yesterday we looked at Google experimenting with personalizing their results and I suggested that they would do better following a concept like StumbleUpon.com. Funnily enough today I discovered this link at the top of my search results page:
and wondered where that came from. That is, [...]
Google getting Social? Maybe. Google getting personal. Definitely
Google are constantly experimenting with new features which we always enjoy checking out. Some work, some don’t. This latest one really struck me as being a feature that they will most certainly adopt. Borne out of the popularity of sites like www.digg.com and www.reddit.com where users can vote a story up or down (indicating whether [...]
SEO Video Marketing Promo Experiment
True to our word, we finally put together a promotional video of our services answering the basic question, What is SEO?
Click To Play
In addition to preparing and launching the video, this gave us another opportunity to distribute it online via the many video sharing websites out there. Included in this list is:
www.break.com
www.metacafe.com
www.dailymotion.com
www.brightcove.com
[...]


