Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Shopping and SEO

Recently I was engaged in a search for some new outfits.  I received a post card advertising the opening of a clothing store in a soon to be upscale strip mall that is still mostly under construction and I decided to take a field trip to check it out.  The store was beautiful, modern and [...]

Musings of an SEO Neophyte

I am a relative neophyte when it comes to SEO. Everyday, I am learning just a little bit more, as I work with people who have been in this business for a while and know the ropes. With every new thing that I learn, I also learn how much more there is that I don’t [...]

Web Development is Critical for SEO

More often than not, we can work with a poorly coded website with a few minor tweaks here and there. Naturally, we prefer to get our hands really dirty and clean things right out if the budget allows for it. In design, Semantic Markup (check the w3c standards) is our goal and should be everyone’s [...]

Once again the SEO – PPC question

A good graphic that at least tries to understand the conversation:

While this may be over simplified the meaning is simple. SEO may cost more up front in the long run the ROI can be, should be and if done right will be a better return on investment.
That is not to jump into the fray about [...]

15 minute SEO – Covering the basics

Those who know SEO understand that we can’t cover a whole lot in 15 minutes but there’s great value in at least understanding some of the basic concepts so that we can be more informed in our Web choices. The fabulous folks aver at Talance invited us to give a group presentation covering some of [...]

SEO DEAD? Bah humbug!

Thanks to Richard Burkhardt I remake my commitment to blog more often. I have been involved with an onoing discussion on whether SEO will soon be dead or not. I continue to contend that there are fundamentally two distinct issues that will see SEO continue alive and well for many years to come. Then again [...]

Google Universal search takes blogging mainstream

Stephan Spencer has a great post over at CNET about making the most of Google’s  Universal search(where video, image, news and blog results are displayed along with regular search results instead of being only in their respective specialized search engines.)
What this really means for site owners is that there are new opportunities to gain placement [...]

Don’t get obsessed with Page Rank

Darren Rowse’s video makes a valid point.
People are worrying when Google’s next update of Page Rank score will be rolled out and if their site will be adjusted up or down.
Page Rank score are at the whim of Google and can and do change periodically despite your best efforts. Also Page Rank only is pertinent [...]

Free Keyword Research Tools of Choice

It’s nearly been a year since my favorite keyword research tool Overture stopped being updated so I thought I might share some of the tools that I’ve discovered since. I liked Overture for its ease of use. Sure, it was a little unreliable at times but I would always forgive.

You’ll notice that it still says [...]

SEO Video Marketing Promo Experiment

True to our word, we finally put together a promotional video of our services answering the basic question, What is SEO?

Click To Play

In addition to preparing and launching the video, this gave us another opportunity to distribute it online via the many video sharing websites out there. Included in this list is:
www.break.com
www.metacafe.com
www.dailymotion.com
www.brightcove.com
[...]