The Bigger SEO Picture – Knowing What’s Important
I’m a big picture person. This served me well as a special education teacher as I would rarely sweat the small stuff, choosing to focus instead on what really mattered which generally involved some form of learning as well as some form of safety i.e no-one gets hurt. So in this world of SEO that [...]
HEO Before You SEO
Search engine optimization (SEO) isn’t just about optimizing your web presence for search engines (that’s important of course!); it’s also about optimizing for your human readers and understanding how humans use your website. Or, what I like to call, “HEO” – Human Experience Optimization. Wish I could take credit for the coined phrase; alas it’s [...]
The Internet Marketing Supermarket: Why You Need a Formal Web Strategy Now!
Ahhh, Memorial Day – a holiday that always seems to align with some of the first hot weather of the summer. This makes the parades, block parties, and BBQ’s all the more inspired! As with any good and serious holiday celebration, a preparatory trip to the supermarket is in order.
Thinking ahead for once, I made [...]
Digital Assets and SEO: Increasing your Web Visibility
A key element to what we do with SEO involves increasing your online reach, primarily on Search Engines. With the sheer volume of folks using Search, the goal is to try to put yourself in as many spots where you or your company can be found. A good strategy for extending that reach is to [...]
SEO Myths That Should Die: # 4
Over the last few days, I’ve been digging up a few favorite SEO myths that just won’t die. It’s understandable that many are confused by today’s myth… Sheepishly, I have to admit that I only had it half-right too. Today’s candidate for the undertaker is:
The Specified Meta Description Is Always Used as the Snippet
The Snippet [...]
SEO Myths That Should Die: # 3
I’m continuing our efforts to kill off some pointless Search Engine Optimization myths that continue to hang on despite the best efforts of some of the industry’s most respected SEOs. Alas, even turkeys like today’s candidate for the electric chair are still breathing:
Meta Keywords Matter
The Meta Keywords tag was abused to death a long time [...]
SEO Myths That Should Die: # 2
Continuing our series of SEO myths that should die, today’s candidate is a good one:
Google PageRank is Related to Google Rankings
Google PageRank has held a special, yet misguided, place in the hearts of online marketers and businesses for a long time. While it may have been useful once long ago, that’s no longer the case. [...]
SEO Myths That Should Die: # 1
After recently encountering Stephan Spencer’s 36 SEO Myths That Won’t Die, But Need To, I thought that it I’d pick a few favorites and briefly discuss them in a series over the coming days. Today’s Death Row Candidate is:
Google Endorses SEO Firms
Yes, some incorrectly believe that Google endorses specific SEO firms (They Don’t). Google does [...]
Shopping and SEO
Recently I was engaged in a search for some new outfits. I received a post card advertising the opening of a clothing store in a soon to be upscale strip mall that is still mostly under construction and I decided to take a field trip to check it out. The store was beautiful, modern and [...]
Musings of an SEO Neophyte
I am a relative neophyte when it comes to SEO. Everyday, I am learning just a little bit more, as I work with people who have been in this business for a while and know the ropes. With every new thing that I learn, I also learn how much more there is that I don’t [...]
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