Philadelphia SEO Internet Marketing

If you’re new here, you may want to subscribe to my RSS feed. OR you could subscribe by email if that is easier. Just enter an email in the box to the right. Thanks for visiting!A good graphic that at least tries to understand the conversation:

While this may be over simplified the meaning is [...]

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Those who know SEO understand that we can’t cover a whole lot in 15 minutes but there’s great value in at least understanding some of the basic concepts so that we can be more informed in our Web choices. The fabulous folks aver at Talance invited us to give a group presentation covering some of [...]

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Thanks to Richard Burkhardt I remake my commitment to blog more often. I have been involved with an onoing discussion on whether SEO will soon be dead or not. I continue to contend that there are fundamentally two distinct issues that will see SEO continue alive and well for many years to come. Then again [...]

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Stephan Spencer has a great post over at CNET about making the most of Google’s  Universal search(where video, image, news and blog results are displayed along with regular search results instead of being only in their respective specialized search engines.)
What this really means for site owners is that there are new opportunities to gain placement [...]

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SEOmoz has a report on Searchfest 2008.
I found this section to be most insightful.
About web analytics:

Analytics does not simply equal “reports”
Not having analytics = driving with your eyes closed
Search analytics = 5 step checkup:

phrases
page views
time on site
bounce rate
conversion

The time on site combined with the number of page views is the most useful data
Conversions are slightly [...]

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I’m a fan of the underdog. If I don’t have a vested interest in a football game, I’ll quietly go against the favorite because I like competition better. Ask.com has never been a big player but more of an innovator and have done some interesting things through the years. The concept of a user actually [...]

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I keep trying to like SecondLife. If you’re not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, buying up property, hosting concerts, discussions. In any event, I tried it out again last [...]

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Darren Rowse’s video makes a valid point.
People are worrying when Google’s next update of Page Rank score will be rolled out and if their site will be adjusted up or down.
Page Rank score are at the whim of Google and can and do change periodically despite your best efforts. Also Page Rank only is pertinent [...]

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The scene is classic to the point of being mythic, as well as a good example of why George Lucas should stop writing dialogue, but that is another blog. Depending on how you count in the first or fourth Star Wars movie Darth Vader is in the General’s conference room. There is an all [...]

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For those of us who live and breathe Google search results, the second half of 2007 was a tough one as Google seemingly kept experimenting and altering their algorithm weekly, with their interest in displaying fresher results. As a result, there was a great deal of movement around the rankings and blogs had a lot [...]

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