Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Breaking News – Google and Twitter partnership

So after some speculation, Google has finally announced an official partnership with Twitter to provide tweets within search results. From the official Google blog:
..the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there [...]

Google Caffeine: Implications for Smaller Business?

Last week, Google announced that it was rolling out a major upgrade to its search platform. Dubbed “Caffeine,” this update is perhaps the biggest since 2005’s “Big Daddy” update. So what does this mean for businesses on the web and what should they be doing? I’d like to offer a brief explanation of Caffeine, the [...]

Google Search Results Differ Based on Location

Occasionally, Dinkum Interactive is contacted by a client that is upset that their ranking for a particular keyword has dropped. Usually the change is fairly insignificant, but occasionally it warrants further investigation. Of course, the Dinkum staff drops what we’re doing to investigate and we normally finding nothing out of the ordinary. Needless to say, [...]

My Take on the Microsoft-Yahoo Search Merger

Like most anything in life, when there’s competition between various parties, those parties tend to work harder to increase or maintain their respective positions.  It’s similar to what will happen in the world of Search now that Microsoft (Bing) and Yahoo have agreed to merge their search platforms.
Microsoft gets to combine their search technology and [...]

GOOGLE: DIDJA KNOW?

This is the first of an ongoing series of articles describing the hidden world of Google.
We all know and love (I think!) Google, the search engine giant. Google comes with many search tools of which most people are unaware of today. Therefore, I’d like to share a few of those little known secrets [...]

What do you do with a $100 million advertising budget?

So we discussed earlier some of the reasons why Microsoft’s latest search endeavour Bing is more of the same and that included a substantial advertising budget similar to the rebranded Ask.com when Jeeves retired. So now we have a glimpse at how the budget is being spent with a few of their ads already starting to [...]

How will Bing go?

Don’t know what Bing is? Go ahead and Google it. After several months of speculation over the latest search strategy by Microsoft, previously known as Kumo, we’re looking at a reinvented search platform that, with the accompanying $100 million advertising campaign, will convince us to make the switch from the more favored Google.
OK I think [...]