A Quick List of 8 Best Practices for the SEO Novice
Before joining Dinkum Interactive, I spent 8 years running a web design company. While I always referred clients with a serious interest in SEO, Social Media/social monitoring, or PPC to Dinkum’s more than capable hands, it was inevitable that every client needed some level of online marketing support to get them started down the right [...]
The Bigger SEO Picture – Knowing What’s Important
I’m a big picture person. This served me well as a special education teacher as I would rarely sweat the small stuff, choosing to focus instead on what really mattered which generally involved some form of learning as well as some form of safety i.e no-one gets hurt. So in this world of SEO that [...]
HEO Before You SEO
Search engine optimization (SEO) isn’t just about optimizing your web presence for search engines (that’s important of course!); it’s also about optimizing for your human readers and understanding how humans use your website. Or, what I like to call, “HEO” – Human Experience Optimization. Wish I could take credit for the coined phrase; alas it’s [...]
The Internet Marketing Supermarket: Why You Need a Formal Web Strategy Now!
Ahhh, Memorial Day – a holiday that always seems to align with some of the first hot weather of the summer. This makes the parades, block parties, and BBQ’s all the more inspired! As with any good and serious holiday celebration, a preparatory trip to the supermarket is in order.
Thinking ahead for once, I made [...]
Google Wonder Wheel: An Introduction
Google Wonder Wheel is an interesting tool that businesses can use to uncover undiscovered niches, develop blogging topics and generally save time. In this video post, we discuss:
What is Google Wonder Wheel?
What Can You Do With It?
How to Use Google Wonder Wheel
Bill Rowland
Update: I just found some additional insight into Wonder Wheel by the guys [...]
Educating the Consumer
I am a firm believer in education for education’s sake. Learning is exciting and empowering, and educating myself on a topic allows me to ask the right questions, purchase the right product, or have interesting things to add to conversation.
Education is important for our customers as well. I have always loved the Syms Clothing Store’s [...]
SEO and Web Developers – A Working Arrangement
We don’t always see eye to eye (actually I tend to get a lot more rolling of eyes than anything else, particularly if I’m coming in to an existing web project) but lately, I’ve noticed that developers are really catching on to this whole SEO thing. More and more are prepared to work with us [...]
More Google changes ahead…
Just so us SEOers don’t get too comfy, Google is rolling out some interesting adjustments in the coming weeks they are calling “Search Options”. Aimed at supporting the more sophisticated searcher, we’re looking at 3 new enhancements for users to adjust their results based on features like timeliness, result type such as image or videos, [...]
Apparently the Queen doesn’t need SEO
Most people, companies, businesses needs some form of SEO, whether the focus is actual keyword rankings or some form of reputation management. Unless you’re the Queen. I was just perusing the new Royal website, created with the able assistance of Tim Berners-Lee (the founder of the interwebs) and noticed that the site had no [...]
You can’t SEO Flash websites
I keep hearing this from fellow SEOers and even after I show them proof that it can be done, they don’t believe me. Anyone who has heard of the swfobject (previously known as FlashObject before Adobe Object-ed the use of Flash in the name) knows that it is a fairly effective workaround to any barriers [...]
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