Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]
Will Foursquare Beat Twitter?
Foursquare is among the most fun and interesting mobile applications that you may not have heard of; in fact, it may give Twitter a run for its money. Like many new and shiny things, I set Foursquare aside until after the dust settled from last year’s launch, but after recently picking it up I’m impressed. [...]
Milwaukee’s AJ Bombers Depends on Twitter
Hey, I was doing my thing last week when I saw a tweet from @julien (aka Julien Smith) that alerted me to a video Chris Brogan recently posted on his blog (For those into social media, I highly recommend it). In it Chris chatted with Joe Sorge, who discussed how his restaurant AJ Bombers has [...]
Twitter Reputation: Key Factors in Real Time Search
Since the introduction of Google’s Real Time search results, it’s been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven’t deciphered all of the details, I recently found Econsultancy’s Google’s Real Time SEO Ranking Factors for Twitter, which discusses the subject as [...]
Rick’s New Glasses Social Media Project: What We Learned
In November, we used a seemingly routine occurrence as the keystone to a social media project. Rick Simmons, one of our illustrious leaders, needed new glasses and we felt compelled to help Rick out. After all, he needs it So we concocted a quick experiment to see what would happen, figuring that it [...]
Social Media Success: Sage Software Earns a Fan
Sipping coffee last Saturday morning, I stumbled across a great example of how one company used Twitter to create a loyal fan and advocate.
I suppose that I could set up the story, but I’d prefer to let Andrew Yellis tell his own:
Sage is the Best Company Ever
There are a few points that I could make [...]
10 Social Media Recommendations for Business
Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur’s Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my thought process in developing these:
Businesses have limited resources, so I focused on getting the “biggest [...]
Social Media in Philadelphia: It’s Not Just About Tools
Mike Hilbert knows a lot about social media. Does he use Twitter? No. Is he active on Facebook? Not really. Is Mike uploading videos to YouTube? No Way.
First I want to clarify that I know Mike but he’s not a client of mine, nor am I a client of his. He’s familiar with the social [...]
Stung by Social Media: The Story of Chloe and the Bees
I recently had a pet experience that made me look at social media in a different way. I thought I’d share it with you.
My dog Chloe is a fine dog and my trusted companion. I often work in our yard and she is constantly by my side; to be honest, it’s comforting having her there. [...]
Marketing with Twitter: Dos and Don’ts
SMX East, the big search marketing conference in New York City, produced a ton of interesting insights on a variety of topics, Twitter among them. After reading Rebecca Kelly’s post: SMX East: Twitter Marketing Tactics, I thought that I’d distill some of the advice into some simple dos and don’ts:
Do
Focus Long-Term
Converse
Have a Goal
Think About Others
Don’t
Spam
Be [...]
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Dinkum Interactive is a full-service SEO company based in Philadelphia, with clients around the world.
