Social Media Research – Just Do It!
Tamar Weinberg recently posted a blog on the 3 Golden Business Rules of Social Engagement. The 3rd rule stood out the most for me. Especially the following point “Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.” But how do you find the influencers? How do [...]
What’s a Twitter Chat?
I’m nominally active on Twitter, using it only when I remember, but I’ve got Tweetdeck always on in the background which ever-so-subtly lets me know who’s doing what and how they’re doing it. Every once in a while some folks I follow will all of a sudden become very active, seemingly in a conversation and [...]
On Social Media Management and Tips on Staying Focused!
I have been managing Dinkum’s Social Media strategy for approximately 2 months now. While I have thoroughly enjoyed it, it’s not always a bed of roses. In fact, in my experience, managing Social Media can be quite challenging. While it is not rocket science, it does require time, commitment, and focus. It’s so easy to [...]
The Social Media “Proof” Issue
While I don’t really “do” Social Media, I’m a fan of it and see great benefits to it. One thing I keep seeing is the issue of Social Media ROI, or businesses trying to determine if Social Media is “worth it”. To me, and as we’ve mentioned in the past, that doesn’t seem to be [...]
On Getting More Facebook Fans…
It has been one year since I entered the vortex that is Dinkum Interactive and I have to say – I’m still here and having a great time! Each day brings a new challenge as well as new experiences. Working for Rick Simmons – our Chief Solutions Officer – allows me to get the inside [...]
A Social Media Convention – Right In Our Own Backyard
The business of Social Media is BIG!
The business of TALKING about Social Media is even BIGGER!
And now, in Philadelphia, we have a Social Media Convention to call our own. On Tuesday, May 25th, Social Media Plus – Web 2.0 Business Summit will be rolling into town at the Pennsylvania Convention Center. From the looks [...]
Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business.
Before getting into the how’s and why’s of tweeting, let’s first talk about the overall strategy of marketing. The biggest change in recent years is not only in [...]
Twitter and the Love connection
At a recent networking event (my friend Steve Smolinsky would be soooo proud, after all he is the guru of telling stories about folks he meets all over the place), anyway – I met a fine fellow named Dwight.
We do the usual chatting about the affair and what we do for fun activities and when [...]
He’s Back
It has been a few months since my last blog post and I want to get back to posting more regularly. Bill Rowland, Paul Mosenson and my business partner Paul Fleming have been doing a great job over the past few months and I have been neglecting the whole blog thing. I am recommitting myself [...]
Social Media Case Study Database Focuses on Real Results
Today, everyone interested in social media is understandably intent on finding concrete examples of how companies have used it to generate real sales. That’s why I was excited when I came across a recent episode of For Immediate Release interviewing Todd Maffin, creator of CaseStudiesOnline.com. The recently birthed social media case study database contains studies [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
