Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

Social Media Simply Explained

Have you ever encountered an explanation of something perceived to be complex that broke it down simply and effectively? Well, Lee LeFever and Common Craft regularly create videos that do exactly that. Perfect example: Social Media.
Check this out an tell us what you think:

For those unfamiliar with social media, did this make sense?
Bill Rowland

Twitter Tool Experiment: Buzzom

Twitter is among the most popular social media tools for connecting people. Over the last year, it has captured the imagination of individuals and businesses alike. Many people have found it to be an addictive way to meet new people as well as stay connected with friends and family, however businesses continue to struggle with [...]

Social Media for Small Business: EFSNJ Presentation

The Social Media for Small Business presentation promises to be a great event. For those that are attending the event, or  just curious, I’ve made the presentation slides available here:
Using Social Media to Promote Your Business
Please contact me should you have any questions.
Bill Rowland

Dinkum Interactive to Present at South Jersey Entrepreneur’s Forum

I’m excited to announce that I’ve been invited to speak on the topic of “Using Social Media to Promote Your Business” at this Wednesday’s meeting of the Entrepreneur’s Forum of Southern New Jersey. I will be joined by Greg Digneo from More Caffeine Please and we look forward to offering attendees an overview of social [...]

Social Media Without a Website?

Believe it or not, companies without a significant web presence can still use social media to promote their businesses. Of course, it’s preferable to have a website where those interested can get more information, but it’s not necessary. There are a number of ways that businesses can still participate and promote themselves. Here are a [...]

Relational Capital – Is it Part of Your Social Media Goals?

During a recent meeting of the Philadelphia Chapter of the Sales and Marketing Executives International (SMEI), author Ed Wallace led an interesting discussion on the development and use of “relational capital.” I couldn’t help but see a parallel with social media.
Before proceeding, I must say that I was impressed by the discussion which emphasized actionable [...]

Let’s Agree to Disagree

In the social media sphere in which I travel, I have noticed that many of the tweets and blog comments that I read are rousing duplicates of the previous tweet, or enthusiastic agreement with the blog post being commented upon.  Being more of a ‘lurker’ than a participant, I filed this observation away for [...]

Philly SMC: Getting Social with Non-Profits

Last week’s August Philly Social Media Club meeting was an informative mix of discussion and application. For the first half of the evening, attendees learned more about how three non-profit groups are using social media cultivate and motivate their prospective and existing constituencies. The second half was a workshop designed to help another local non-profit [...]