Social Media Research – Just Do It!
Tamar Weinberg recently posted a blog on the 3 Golden Business Rules of Social Engagement. The 3rd rule stood out the most for me. Especially the following point “Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.” But how do you find the influencers? How do [...]
What’s a Twitter Chat?
I’m nominally active on Twitter, using it only when I remember, but I’ve got Tweetdeck always on in the background which ever-so-subtly lets me know who’s doing what and how they’re doing it. Every once in a while some folks I follow will all of a sudden become very active, seemingly in a conversation and [...]
On Social Media Management and Tips on Staying Focused!
I have been managing Dinkum’s Social Media strategy for approximately 2 months now. While I have thoroughly enjoyed it, it’s not always a bed of roses. In fact, in my experience, managing Social Media can be quite challenging. While it is not rocket science, it does require time, commitment, and focus. It’s so easy to [...]
On Getting More Facebook Fans…
It has been one year since I entered the vortex that is Dinkum Interactive and I have to say – I’m still here and having a great time! Each day brings a new challenge as well as new experiences. Working for Rick Simmons – our Chief Solutions Officer – allows me to get the inside [...]
Reach out and touch Facebook, Twitter…
I attended 2 graduations in the past month. My daughter Ally graduated from James Madison University. My daughter Jill graduated from Springfield High School and will be attending Penn State main campus in the fall.
At the same I am trying to decide if I will be attending my high school reunion next month. The reunion [...]
Social Media: A Case for Adult Supervision in Internet Marketing
I’m extraordinarily lucky to have two small and wonderful boys: a three year old who recently dunked my aging Blackberry Curve in his apple juice “just to see” (I was secretly pleased and await my Nexus One with joy) and a 15 month old rascal whose newfound mobility reminds me why it’s good to have [...]
A Social Media Convention – Right In Our Own Backyard
The business of Social Media is BIG!
The business of TALKING about Social Media is even BIGGER!
And now, in Philadelphia, we have a Social Media Convention to call our own. On Tuesday, May 25th, Social Media Plus – Web 2.0 Business Summit will be rolling into town at the Pennsylvania Convention Center. From the looks [...]
Social Media isn’t for My Company…or Is It?
You can’t get away from it. Everybody has an opinion, expressed online and off, about social media and what it might, or might not, mean for your business.
Before getting into the how’s and why’s of tweeting, let’s first talk about the overall strategy of marketing. The biggest change in recent years is not only in [...]
Twitter: Monetization at Last?
Yesterday, Twitter finally gave us all an idea of how they intend to generate revenue: Promoted Tweets. While the social media darling had already made deals to license the its data stream to the likes of Google, Yahoo! and MSN, it appears that Promoted Tweets will enable businesses to insert themselves into the conversation stream.
Twitter [...]
Social Media Fear: Let It Go
Social media use by individuals and business is now commonplace, but companies of all sizes and types continue to fear it. Now that the dust has settled from the mad rush to jump on the bandwagon, it’s now time to let that fear go.
While it’s understandable that a business would be reluctant to consider using [...]
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