Did you optimize that press release?

Posted on | September 5, 2008 |

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To get it off my chest - first rule about using press releases - have something to say. Now if you are not optimizing your release, you may be wasting your time and money. Press releases can be distributed for free or for cost at hundreds of online sites, but they are worthless if they do not draw the attention to your website through search engine optimization.Incidentally we have found that just releasing for free is not nearly as effective as paying some money for a better release.

Press releases enable you to get a free sales pitch online. They can be distributed for free on a number of different internet sites. But if the press release does not contain the right amount of keywords or if they are not strategically placed in the copy, your press release that you worked so hard on, or even paid for, may be dead in the water.

A few of the right words in the right places can make all the difference in a press release. That is what SEO, or search engine optimization, is all about. It makes the most of your press release by allowing it to rank higher in the search engines.

Press releases can be a very effective way to market your internet business. Unlike news articles, press releases will allow you to post a link to your website (can someone say - “incoming link”) and play a huge role when it comes to internet marketing. Making the press releases easy to find in the search engines is something that takes knowledge of how the search engines work, how to use the right keywords and where to place them.

Get your website noticed by creating press releases that are search engine optimized. Web marketing companies can help you by not only writing SEO press releases for you, but also distributing them to the right channels. If you are not using SEO in press releases, you may be wasting your time and money by not taking advantage of the chance to get noticed in the search engines with the right copy.

Category: Internet Marketing

Comments

One Response to “Did you optimize that press release?”

SEO optimization
November 5th, 2008 @ 8:23 pm

One vital thing that people who write press releases fail to do is this: localize!

By localizing I mean making sure to mention about 2-3% of WHERE the press release is geographically involved. For example, “West Virgnia carpet retailer Sam Smith…” and so forth.

If an article is properly localized, it can result in 100% better result.