Google Sneak Peek # 1: Ad Sitelinks
Posted on | November 14, 2009 | 2 Comments
Our friends at Google continue to roll-out new services, new search tactics, and other tools in their ever growing arsenal. Some of these new offerings are being tested in Google labs or are being tested in certain markets. You may have noticed some of the new features already but over the next few weeks, I’ll offer a few quick . Here are some highlights that deserve mention:
Google Ad Sitelinks
This is a new feature for Pay-per-click advertisers that let you add four additional links under a main text ad. This feature allows users easier access to deeper content of a website. Ad Sitelinks makes it easy to update and refresh seasonal or limited-time promotions because the links can change as often as you like. This is only available to certain advertisers who qualify (Google is of now is not disclosing those qualifications yet only that they are high quality advertisers) However, if an advertiser does qualify, the ads give consumers more options on where to click.
Here’s a dose of what it looks like:
My next sneak peak will touch on Google Enhanced News, so stay tuned.
Paul Mosenson
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November 30th, 2009 @ 9:28 pm
That’s really cool. I haven’t seen where you find this yet but I’m definitely going to be on the lookout for it.
December 4th, 2009 @ 1:38 pm
Darrin,
Thanks for the comment. Sitelinks can be really useful, but Google only awards them to sites that it perceives as being an authority. If you’re interested, here’s a quick explanation of Google Sitelinks on Daily Blog Tips