How will Bing go?
Posted on | May 27, 2009 | 9 Comments
Don’t know what Bing is? Go ahead and Google it. After several months of speculation over the latest search strategy by Microsoft, previously known as Kumo, we’re looking at a reinvented search platform that, with the accompanying $100 million advertising campaign, will convince us to make the switch from the more favored Google.
OK I think we’ve been through this before and quite a few other variations, many by the same company. We’ve seen Microsoft complain about Google, seemingly pissy that they didn’t do it themselves and have poured a great deal of resources into the battle which includes the great failure of rebranding themselves to “Live” without much impact (which included a bit of a browser monopoly so that means it really stunk).
It also reminds me of Ask.com. If you recall all those TV ads, extensive online advertising campaigns, publicity ad infinitum, interface reinvention (which I still find quite nice) but again, with little impact. Only lately, have we started to see a little climb in popularity, I just wish they would improve their results and we’d have something.
And what do we recall of Google’s inception? Big budget advertising campaign? Probably not. They relied on a solid product. So I’m pretty sure that Bing is going to have to be amazing if we are to see people switching search engine preference and am fairly certain that the $100 million spend will not see much of a return.
To me, this is looking like more of the same but I’m ready to be dazzled. Bing it on.
Cheers – Paul
Comments
9 Responses to “How will Bing go?”
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May 28th, 2009 @ 1:22 pm
I would actually like MS or Yahoo to improve their search to an extent where people can really consider switching from google. I am sure it will put pressure on Google to improve further.
‘Ask’ is doing well in UK and I am sure they can do better if they remove 100s of ads they put on search results
June 1st, 2009 @ 3:32 am
Bing.com is just a live.com clone with a few addons. It seems to be targeted to online shoppers since most of the “new” features are for products. I hope that they spend those 100 millions wisely and maybe in some months they might steal the market share from yahoo.
June 4th, 2009 @ 1:18 am
Well written article. I really enjoyed it. Keep up the good work.
July 6th, 2009 @ 1:19 pm
Bing in Chinese means sick, it certainly isn’t a word you want associated with your product. Especially if you want to penetrate the Chinese market which currently has the most Internet connections in the world. I wonder if Microsoft is going to fire their Marketing guys on this one.
August 6th, 2009 @ 4:44 am
my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.
August 20th, 2009 @ 9:30 am
google just has too much going for it in terms of driving things forward and also branding.
the way google sneaks things in like the wonderwheel so that they grow on people slowly in time has proven successful, they virally are brilliant
August 22nd, 2009 @ 6:10 am
Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.
September 2nd, 2009 @ 2:11 am
i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.
October 21st, 2009 @ 10:46 am
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results