Is your website still acting more like a billboard?
Posted on | January 26, 2009 | 1 Comment
billboard
When the Internet was born, oh so many years ago, all websites were not much more than a brochure with a variation of using this new technology more effectively. Lets fast forward to 2009 – most of the websites I see still are not much more than a billboard. Many refer to the Internet as the information super highway but that is no reason we continue to think of our websites as a billboard along the way. Now before the billboard association gets mad at me – I understand there is a place for a billboards but it is no longer what is expected on the Internet.
The bigger question is – why would you want to? Online you have the ability to blog, join a community, and many other ways of exploring for information and camaraderie so why not have a place where you can take advantage of the way users want to be accommodated?
Baffling but then again if everyone understood it perhaps the Internet would move even faster and I must admit it moves fast enough already for my blood.
Is your site still a billboard or have you taken steps to move into the next realm of possibility? Tell me how.
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April 29th, 2009 @ 4:01 pm
I couldn’t agree more. With the advent of widgets, social widgets and sites like facebook, twitter, myspace and YouTube a site can do so much more these days than just server up a bunch of stale pages and be a massive online catalog.