Philadelphia SEO Internet Marketing

Time to call out a few companies for doing the wrong thing and I see I am not alone. Chris Silver Smith , Barry Schwartz, and Gabriel Goldenberg all agree with me or should I say I agree with them. It is about time the community spoke out more about these charlatans.

Gives the whole industry a bad name. Not to mention idiots like this one, taken from an actual proposal for a new website:

“The site will appear on the first page of each of the three major search engines, Google, Yahoo, and MSN for at least one of the words from the above list as mutually agreed between us within twelve months time of starting work after the website has been published with a domain nam”

What crap. As many have mentioned before - if someone is willing to give a guarantee like the one above you can be assured they will be spending more of their time fulfilling this promise and less time actully helping your business.

Lets say it again - It is not about being number 1. It is not about driving traffic. It is not about a great click thru rate. It is not about many other things typically mentioned by purveyors of our services. It is about the visitor to the website taking appropriate action - as identified and agreed upon by you and your client - period.

If the industry is going to survive we must bring more of these scoundrels to light. If too many potential clients end up with the likes of these they will back off the Internet and not only will many of us Internet marketing professionals feel it but more importantly it will hurt the client.

So the question becomes how do we police ourselves - my approach is for more education to the public - We all need to be out there doing the  grunt work.  I speak in front of any group that will ahve me because I think it is that important- where have you spoken lately?