Local Search Tips: Hack Your Way to the Top
Posted on | October 31, 2009 | 1 Comment
Ok, maybe “hack” is a bit strong, but small businesses can dramatically improve their ability to be found in their local area by doing a couple simple things.
Sign Up for Local Business Directories
There are a wide variety of local business directories that offer SMBs the opportunity to list their companies for free. Of course, the “800 pound Gorilla” is Google Local, but Yahoo!, Yellow Pages and YellowBook are nothing to sneeze at either. Businesses should be prepared to provide a complete profile, hours of operation, a photo, etc… Here are a few links to get started:
Geotag Content
Businesses should make every attempt to occupy as much of the first page for their business location as possible. This is particularly helpful for B2C businesses, but it can also be helpful to B2Bs too. Briefly, Geotagging Geotagging is the inclusion of geographic information when posting content. This can include the town, a street address or even longitude or latitude information on sites like Flickr, YouTube and Google Maps .
These are just two examples of how businesses can help themselves by spending a modest amount of additional efforts in their online marketing efforts to dramatically improve their online visibility.
We’ll offer more tips in the near future. In the meantime, can you offer any of your favorites?
Bill Rowland
Tags: flickr > geotagging > google local > google maps > Local Search > yahoo local > yellowbook > yellowpages.com > youtube
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November 17th, 2009 @ 2:04 am
I know how cool is this, hopefully small businesses will catch a break and fees to do these things will drop for them.
It’s only smart to add everything you can about your small business, the main things would be Operation hours and a phone number, some people don’t like to call so add an email address as well.