Maybe Google has a different thought
Posted on | March 18, 2009 | 7 Comments
Article today by Mike Shields of Mediaweek and printed in AdWeek, talks about Google and “Pali Research analyst Richard Greenfield, who examined MySpace’s business and its long-term ad relationship with Google. In the report, Greenfield reiterated a contention he made last July that the under-performance of search ads in MySpace is not simply a product of the non-responsive nature of these sites’ users. Rather, according to Greenfield, Google’s algorithm isn’t well-suited to social-networking sites — and that’s something Google isn’t necessarily concerned with.”
I contend the conclusion might be wrong – I believe it is not because Googles algorithm is not suited to social networking (which it may not be) but the method around the advertising model all the way around as it exists in the MySpace environment.
This is social – social means less busniess like, more fun, more carefree, more freedom to do what I want to do. It is not that they don’t care – they do but perhaps the conclusion should be that the method of advertising on Myspace is the problem. Though later they say, “To boost revenue, Greenfield recommends that MySpace continue to expand its portal-like ad strategy, which has proven successful in attracting major advertisers to its home page and music channels. “ I still say that even though the advertisers are willing to spend there does not mean it is a good idea or will yield any payback.
I will bet these same folks think search is dead – yeah right. How can folks who are so involved with the Internet miss what might be the truth – the point of social media is the feedback it provides – in this case the failure is that the feedback is saying – we won’t respond to ads delivered this way but they continue to want to make it work that way.
All you are doing is using the old billboard but making it electronic – the whole premise is wrong. “Social” – be social, join the conversation – don’t interrupt it with meaningless ads – make them relevant in a way that adds not distracts and where I tell you I “might” respond to them.
I guess to be harsh – go back do your homework sorry – but you guys know best, I guess – just my 2 cents.
Comments
7 Responses to “Maybe Google has a different thought”
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April 4th, 2009 @ 3:13 am
no comment.
April 16th, 2009 @ 10:00 am
Everyone is chasing the almighty dollar, that doesn’t exclude powerhouse Google..I understand that social networking sites should stay social and not be bombarded with advertisements but if it was your site, what would you do?
April 24th, 2009 @ 10:47 pm
I would say it’s all about the money.
May 9th, 2009 @ 2:30 pm
A fantastic read….very literate and informative. Many thanks….what theme is this you are using and also, where is your RSS button ?
May 19th, 2009 @ 7:27 pm
This is a great site the article has been very very helpful and i would recommend it, and some good points have been made here, this what blogging should be about.
June 7th, 2009 @ 9:53 pm
Social networks should be about building relationships, discussing things together, not earning a bit of cash from Google Ads. Companies get bought for ridiculous sums and then have to justify the price tag by diluting the quality of their site, and losing sight of what made it popular in the first place.
June 8th, 2009 @ 9:21 am
Social marketing is important and Face Book is one of the major sites. Although with all the buzz and hype on TV I think the newest one is Twitter. You can ad what your want to your page and there is a very large audence.