More Online Video Stats
Posted on | June 18, 2007 | 1 Comment
The latest numbers to come out of research analysts Comscore has online video for the month of March at 70% of all Internet users. This is a lot of eyeballs. In all, Americans streamed some 7 billion videos, with YouTube.com leading the way. This tells us that they are there but are they active participants? Let’s take it a step further and courtesy of the Online Publishers Association see that “80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.”
It’s a good time to get going on your videos. If you already have an old video, convert it and distribute. If you don’t have a video, it might just be worth your while to go out and get one. Our own video team may well be able to help you out in that area.
Comments
One Response to “More Online Video Stats”
About
Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
July 24th, 2007 @ 9:27 am
[...] We’ve been discussing the benefits of online videos for a while now. One of the main reasons for doing so is that videos and images are now part of Google’s search results. Called Google Universal Search, it is more important then ever to not only add videos and images to your site, but consider the distribution method and tagging for these items. Alt tags and the surrounding descriptions, tagging on YouTube and Google Video, using other video distribution sites like veoh.com and blip.tv. All of these increases your chances to be placed on the relevant search results pages. [...]