Negative Internet Marketing
Posted on | July 31, 2006 | No Comments
The ability to reach a wider audience is great for business. It does have it’s downfalls though and it’s important that you address some of these before someone else does. Teflon was a recent example following the release of some information that it is harmful to your health. Those selling Teflon were suddenly bombarded with queries and people in a panic. Many would use the Internet to search for more information only to be faced with blog posts from others who were equally as fearful.
The fact is that this study concluded that it was harmful for your health only after cooking it at 260 degrees Celcius which is very hot. Still, you may not necessarily be able to find such information especially on the search results.
This is why you may need to consider negative marketing campaigns. That is, strategically positioning the truth about certain misconceptions that people may have about your products. This is another reason you should have a corporate blog. Engage clients (or potential clients) in a dialogue. This way, you can reassure them that you provide the best possible service or products for them and also gain some additional visibility on search engines.
If you’re interested, let us help you set up a blog today.
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