Philadelphia SEO Internet Marketing

Target Markets

The web equivalent of the old Buddhist mystery is; If a web site is uploaded will anyone see it? Many forget that one the indelible rules of the old school is; you are either talking to a target market or you are not talking at all. In spite of how much noise you are making with text links ads, pay per click and ad word programs. The power of a consistent, high quality site with fresh content is the beginning. Opening conversations the people, seeing your site as the source for their solution, well that is where the money lies.

Talking to yourself: We get jazzed about our product/service. We see the nuances, the power and the possibilities. All important facts and passion is critical to success but, that is not communication with someone who will buy. Look outside in… Who are your current clients? What is their demographics (age, race, gender, income level, position in the company, etc)? Dose that fit who you want as a client? Then you can decide how best to speak to those specific people.

Talking to everyone: Guess what, everyone is not your market. Large, massive really, are parts of the world population are outside your target market and will never, ever buy from you and that is OK. Even inside your market there are significant numbers of people who will, as surprising as it may seem to you, say no to your product or service. Once you embrace that fact you are free to focus your content on those with the highest likelihood to buy.

Talking to your competition: The chances are your competition doesn’t have it as together as you think they do. Many folks model their outreach on what they think their competition is doing and that is just goofy. It is the marketing equivalent of keeping up with the Joneses, only the Jones family is losing market share.

Talking to the right people: The best way to think of your web marketing in the context of first your industry…what you sell, then your market (as in who you need to talk to, right clients). Here it is good to be ruthless and very specific with who is on the island and who is off.

Once you have that laid out and defined, then you can begin the process of serious marketing, SEO and web development and, of course, starting those critical conversations with the right cleint.