Once again the SEO - PPC question

Posted on | August 27, 2008 |

If you're new here, you may want to subscribe to my RSS feed. OR you could subscribe by email if that is easier. Just enter an email in the box to the right. Thanks for visiting!

A good graphic that at least tries to understand the conversation:

Seo in the long run

While this may be over simplified the meaning is simple. SEO may cost more up front in the long run the ROI can be, should be and if done right will be a better return on investment.

That is not to jump into the fray about SEO with PPC - I think there are many ways they work together but in many of the clients eyes the question is one or the other and the answer depends on the expectations of the client. If they need answers and results right away then turn on the PPc campaign. If they are more patient and want longer term results then lets doe the hard job of real research and put together the right marketing mix online to warrant those results.