Comments on: Online Reputation Management: Just Do It http://blog.dinkuminteractive.com/online-reputation-management-just-do-it/ SEO, PPC and Social Media Marketing Thu, 02 Sep 2010 01:23:10 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Bill http://blog.dinkuminteractive.com/online-reputation-management-just-do-it/comment-page-1/#comment-8546 Bill Mon, 08 Mar 2010 14:25:16 +0000 http://blog.dinkuminteractive.com/?p=1777#comment-8546 Christian, Thanks for a useful and appropriate comment. I especially appreciate your input about how the company responded after the faux pas. Everyone makes mistakes and I'm a firm believer that companies can build a stronger reputation by showing how they respond. Christian,

Thanks for a useful and appropriate comment. I especially appreciate your input about how the company responded after the faux pas. Everyone makes mistakes and I’m a firm believer that companies can build a stronger reputation by showing how they respond.

]]> By: Christian Connett http://blog.dinkuminteractive.com/online-reputation-management-just-do-it/comment-page-1/#comment-8540 Christian Connett Thu, 04 Mar 2010 14:58:19 +0000 http://blog.dinkuminteractive.com/?p=1777#comment-8540 Online Reputation Management is one of the most powerful (and necessary) tools a company can/should use in this day and age of Social Media, instant search results, up-to-the-minute/real-time news, etc. Here is a situation from awhile back where a company launched a somewhat misleading marketing campaign and got everyone talking about it - 1.) http://www.brazencareerist.com/2008/12/17/spokesperson-social-media 2.) http://www.iowabiz.com/2008/12/social-networking-embraced-as-marketing-tool.html#comments 3.) http://www.drewsmarketingminute.com/2008/12/social-media-fa.html I did participate in this as well, and I did notice that it only took the company in question about 30 minutes to start conversing with the folks that really made an impact with comments. The company also seemed to reach out to us larger forces (meaning they did some homework before contacting us) rather than just casual users. We use many tools for ORM and work with our clients to ensure they too are keeping an eye on their reputation... Online Reputation Management is one of the most powerful (and necessary) tools a company can/should use in this day and age of Social Media, instant search results, up-to-the-minute/real-time news, etc.

Here is a situation from awhile back where a company launched a somewhat misleading marketing campaign and got everyone talking about it –
1.) http://www.brazencareerist.com/2008/12/17/spokesperson-social-media
2.) http://www.iowabiz.com/2008/12/social-networking-embraced-as-marketing-tool.html#comments
3.) http://www.drewsmarketingminute.com/2008/12/social-media-fa.html

I did participate in this as well, and I did notice that it only took the company in question about 30 minutes to start conversing with the folks that really made an impact with comments. The company also seemed to reach out to us larger forces (meaning they did some homework before contacting us) rather than just casual users.

We use many tools for ORM and work with our clients to ensure they too are keeping an eye on their reputation…

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