Philadelphia SEO Internet Marketing

Last weeks Business Week  talks about the issue of advertising over social network sites not living up to their hype. As with many new approaches to advertising the hype was over blown based on a few preliminary results.

The opportunity looks easy enough - a bunch of similar folks are gathered together for an activity so advertising should be there - like it is for most other things.  Perhaps the ad business needs to look at what the overall objective is and understand that by covering every single activity that anyone wants to pursue would not necessarily warrant an advertising approach similar to the traditional then we might be able to make more of an impact.

On the Internet the user is in charge and doing things the traditional way continues to backfire. Get in the heads of the users and motive for using different areas of the Internet then allow them to experience it more or better - then you have an advertising model that works. Widgets can be a good example - only those interested in what the widget does will download it - now you have your audience.

Perhaps like the Bubble gum club -  give me something of interest then I will come back. A few folks are doing it with games as well. Social networking should be doing like having Scrabble sponsored by the company who owns the game but instead of sponsoring it they are trying to shut it down - in my opinion MISTAKE. I tried emailing them but they would not listen.

Monitor the Internet - what is hot changes all the time - be there, help the experience - allow those shopping the ability to buy but then interface quickly. But we must get out of the obtrusive ads everywhere mindset or the Internet will be changed by the users to secret spots where you can’t find me.

Just my two cents again.