Repeat Visitors are biggest buyers

Posted on | June 19, 2006 |

Repeat visitors 8 times more likely to make online purchase
Visitors returning to a web site are eight times more likely to make an online purchase than new visitors. During the first three months of 2006, repeat visitors to business-to-consumer e-commerce sites had a conversion rate of 12.61%. That compares with a 1.55% conversion rate for new visitors.

Customer loyalty is most important in the computers and electronics category, where return visitors were almost 16 times more likely to make a purchase than new visitors, with conversion rates of 23.12% and 1.49%, respectively.