Sarah Palin and what can her handling teach us about SEO

Posted on | September 28, 2008 |

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I read with much interest Michael Smerconish today - his Sunday editorial titled - “Head Strong:Sheltering Palin”. While I don’t want to take the time to comment one way or the other about who to support it is interesting to note what Michael says, “So controlled is access to Palin that this week there was a kerfuffle when the McCain campaign sought to keep any editorial presence out of the room when camera footage was being recorded of her meeting with Afghan President Hamid Karzai. To the extent that reporters complain, the campaign just stokes the base by whispering that the hated Mainstream Media is owed nothing. This message then gets parroted by its conservative friends.”

Now how to connect Internet marketing to Sarah Palin. It seems to me that the Republican party is trying real hard to control the brand “SARAH PALIN”. What they fail to understand and many companies forget as well - with the advent of the Internet - you do not own your brand. You cannot continue to say we don’t care what is being said out there we will control things our way - wrong if you don’t embrace the media then the Internet will take over for you.

I ask all out prospects and clients - have you looked for what is being said about you online - pay particular attention to what is being said bad. Put into Google the name of your company and the word complaint after it. I may have blogged about this before but I am still surprised that very few actually are doing this - find out what is out there then embrace what is being said.

As for Sarah Palin - look for youself - thelonger that she is sequestered - the more she loses control of her message.