SEO and Web Developers – A Working Arrangement
Posted on | July 27, 2009 | 3 Comments
We don’t always see eye to eye (actually I tend to get a lot more rolling of eyes than anything else, particularly if I’m coming in to an existing web project) but lately, I’ve noticed that developers are really catching on to this whole SEO thing. More and more are prepared to work with us these days particularly if it means increasing their own knowledge. We’re starting to come in to a lot more projects that have obviously considered search engines as part of their overall strategy.
I recently had a developer question me as to what went wrong with his SEO efforts, which prompted this post. So I took a look at the site and the code. Solid. Very solid. Heavy CSS, all meta data in place quite obviously around a singular keyword strategy, keyword-rich “pretty” URL structure, accurate robots.txt information and a whole lot more…essentially everything i look for was all there. I took a look at his off-page strategy and well, there wasn’t one. The site had been live for a while and only a handful of links. Now, I don’t do guarantees but I was quietly confident that if they start a linking strategy, they will at the very least, start to see the website ranking on search engines.
I honestly believe that SEO starts with a well-coded website but it is just a start. There’s a whole lot more that goes into achieving a good solid rankings and I’m more than happy to take on those responsibilities but I’m also happy that developers are now taking it seriously. So instead of having to spend half of our project time battling misguided and stubborn developers, we can actually focus more on what we really do…impact the bottom line.
Paul Fleming
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3 Responses to “SEO and Web Developers – A Working Arrangement”
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July 27th, 2009 @ 9:25 am
I used to dislike working with SEO companies until i started working with some good ones who understood my perspective which is that of a web developer. Now I appreciate what goes into an SEO project so now only happy to do my part. Email me if you need some work done:)
July 29th, 2009 @ 7:33 am
Roberto,
Thanks for your comment.
SEO and Web Development Companies come in a variety of flavors. The good ones look out for their clients’ interests; the bad ones don’t.
We’ll keep you in mind
August 18th, 2009 @ 12:31 am
Yes, I think you are on the right track. I have seen several websites that have done everything right for their onpage SEO, but have gotten passed up by a site with inferior onpage content, but was adept at linkbuilding. Just wait until that person figures out how to combine the two!
Keep up the good work!
Thanks,
~Nick~