State of Search Marketing

Posted on | February 8, 2007 |

The Search Engine Marketing Professionals Organization (SEMPO) has released results from theie annual state of search engine marketing report, which for search geeks like us, is fascinating. A couple of things to note from the results:

In 2006, American advertisers spent $9.4 billion, up 63% from the previous year. Most of that going to paid search with only 12% in SEO.

Online Advertising apparently poached some revenue from traditional offline media including magazines (20%), Direct Mail (16%), TV (13%) and newspapers (13%).

An interesting trend for many large companies is to bring their search marketing in-house.

All in all, the industry continues to sound healthly, and as long as it continues to produce results, we’ll see the projected $18.6 billion by 2011 a reality.