Blogging The Google Way
I just finished listening to a presentation by Karen Wickre, Google’s Senior Manager of Corporate Communications, about Blogging the Google Way. With these kinds of presentations one is never quite sure what to expect but I did find some food for thought here.
Google doesn’t employ a full time blogger for any subject, people get paid [...]
Content Creation: A Shift In Marketing
I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” it refers to the process of placing a business in a position to be found by [...]
Google Wonder Wheel: An Introduction
Google Wonder Wheel is an interesting tool that businesses can use to uncover undiscovered niches, develop blogging topics and generally save time. In this video post, we discuss:
What is Google Wonder Wheel?
What Can You Do With It?
How to Use Google Wonder Wheel
Bill Rowland
Update: I just found some additional insight into Wonder Wheel by the guys [...]
Blog Comments Policy: We All Need One
Since taking over the responsibility of managing Dinkum Interactive’s Blog, my thoughts have continually returned to the creation of a Blog Comments Policy. As anyone that has ever managed a blog knows, spammy comments are a continual problem and with the desire to keep the blog relevant and useful, some comments just don’t belong. Moreover, [...]
Content Creation: A Shift to Inbound Marketing
I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” refers to the process of placing a business in a position to be found by its [...]
Content Creation: A Shift In Marketing
I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” refers to the process of placing a business in a position to be found by its [...]
Don’t get obsessed with Page Rank
Darren Rowse’s video makes a valid point.
People are worrying when Google’s next update of Page Rank score will be rolled out and if their site will be adjusted up or down.
Page Rank score are at the whim of Google and can and do change periodically despite your best efforts. Also Page Rank only is pertinent [...]
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