Philadelphia SEO Internet Marketing

SEO, PPC and Social Media Marketing

A Quick List of 8 Best Practices for the SEO Novice

Before joining Dinkum Interactive, I spent 8 years running a web design company.  While I always referred clients with a serious interest in SEO, Social Media/social monitoring, or PPC to Dinkum’s more than capable hands, it was inevitable that every client needed some level of online marketing support to get them started down the right [...]

The Bigger SEO Picture – Knowing What’s Important

I’m a big picture person. This served me well as a special education teacher as I would rarely sweat the small stuff, choosing to focus instead on what really mattered which generally involved some form of learning as well as some form of safety i.e no-one gets hurt. So in this world of SEO that [...]

HEO Before You SEO

Search engine optimization (SEO) isn’t just about optimizing your web presence for search engines (that’s important of course!); it’s also about optimizing for your human readers and understanding how humans use your website. Or, what I like to call, “HEO” – Human Experience Optimization. Wish I could take credit for the coined phrase; alas it’s [...]

Online Market Research: Helpful Tools

Recently, I was brainstorming with several small business owners for ideas on how to increase their sales. While the conversation touched on a variety of topics, we continually revisited the subject of market research. After some discussion, it became clear that they were woefully uninformed about the variety of low/no cost online tools that could [...]

10 Social Media Recommendations for Business

Social media can present a great opportunity for many small businesses, so when I recently prepared a presentation for the Entrepreneur’s Forum of Southern New Jersey I created 10 Social Media Recommendations for Business. Let me briefly touch on my thought process in developing these:

Businesses have limited resources, so I focused on getting the “biggest [...]