Online Reputation Management: Just Do It
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net.
Comcast Protects Xfinity
Web Addresses Ready for Any Comcast Brand Displeasure (Note: Requires Subscription) describes a perfect example [...]
Website Content Basics: What is Good Content?
Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create good content to provide value for users, but what exactly is “good” content? In the second post on my [...]
Content Creation: A Shift In Marketing
I recently encountered a blog post that got me thinking. Hubspot’s 2010: the Year Inbound Marketing Crosses the Chasm touches on marketing topics that businesses of all sizes should consider. For those unfamiliar with the term “Inbound Marketing ,” it refers to the process of placing a business in a position to be found by [...]
Your Website is not a Showtime Rotisserie
Most of you should remember the whole “set it and forget it” slogan that was used in infomercials for the Showtime Rotisserie. This is fine for a Rotisserie, particularly if it is able to turn off automatically but it is rarely a good option for a website. We increasingly come across websites that simply sit [...]
Sucked Into the Evil Clutches of Dinkum
Little did I know that living down the block from a seemingly normal man would lead to this! Accosted into the darkest depths of online marketing…
Living down the street, I’ve grown to know Rick Simmons through frequent early morning run-ins walking our respective pets. Rick anointed me as “The Mayor” of our neighborhood because I’m [...]
Shopping and SEO
Recently I was engaged in a search for some new outfits. I received a post card advertising the opening of a clothing store in a soon to be upscale strip mall that is still mostly under construction and I decided to take a field trip to check it out. The store was beautiful, modern and [...]
Dinkum at Chamber University
Rick is on the road again. On July 15, he will present “How Effective is Your Online Marketing Strategy” at Chamber University. The presentation will be at the Mainline Chamber of Commerce in the Conference Center, 175 Strafford Avenue, Suite 130 in Wayne, PA from 3:30PM until 6PM.
Most people know that Internet Marketing is more [...]
Gain Essential Internet Marketing Skills in 3 Hours
Keep hearing the buzzwords Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and want to know what they mean and how you can use them to increase your revenue?
“Internet Marketing Beyond SEO and PPC” is a 3 hour program presented by Internet marketing guru Rick Simmons. It will explore the many opportunities available to businesses and [...]
Internet marketing is more than finding the right prospects
I must thank my daughter for finding one of the best examples of “they don’t get it” that I have heard about for some time.
My daughter and most of her friends will be going to the concert of the summer and were all ordering tickets online – duh!
All of them came to ask me this [...]
Google, Yahoo, Internet marketing in general
Earnings season for the bigs that everyone was looking at has come and gone. What have we learned?
Google continues to lead the pack and for the future will continue to do so – this is not discussable with any of your Google bashers. I have never really understood why – that as soon as there [...]
About
Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
