A Purple Cow Story: Southwest Airlines Rapper
Many people have experienced Southwest Airline’s willingness to do things a bit differently. Arguably, the result is the creation of what Seth Godin describes as a “Purple Cow;” in other words, transforming a business to become remarkable. The concept is applicable to businesses of every size, online or not.
I recently found an ideal example of [...]
Happiness Compounded
Last week we looked at the importance of creating happy customers by imagining how people will respond to our products – not just at the point of purchase, but well into the future. This week, I would like explore additional implications of organizing your business around a “happy customers” strategy.
First of [...]
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Dinkum Interactive is a full-service SEO company based in Philadelphia, with clients around the world.
