Website Content Basics: Recycle Your Content
Companies interested in improving the performance of their online marketing efforts always seem to struggle with the generation of content for their website or blog. This is totally unnecessary, since most firms are already sitting on a goldmine of valuable content. In my continuing series on website content basics, I’ll discuss how a little creative [...]
Online Reputation Management: Just Do It
Online reputation management is becoming increasingly important to businesses of all sizes. A recent article in the Philadelphia Business Journal offers a great reminder that successful companies are proactive when it comes to protecting their brand on the net.
Comcast Protects Xfinity
Web Addresses Ready for Any Comcast Brand Displeasure (Note: Requires Subscription) describes a perfect example [...]
WSJ Measuring Traffic on the Web: Dot-Complicated
Constantly bathed in quantitative data that frequently comes with web analytics, website analysis and the like, it’s no wonder that businesses feel that every unique visitor, action or sale is easily monitored, but my Saturday read of the Wall Street Journal over coffee offered a reality check. Dot-Complicated: Measuring Traffic on the Web describes [...]
Website Content Basics: What is Good Content?
Anyone that has ever performed research on how to write content for a website, blog, article, press release or any other online medium has surely encountered the phrase “Content is King.” Sure, it’s important to create good content to provide value for users, but what exactly is “good” content? In the second post on my [...]
Website Content Basics: Going Old School
I’ve recently worked on a number of content-focused projects that made me recognize that many businesses don’t understand how website content acts as a basic building block to good Search Engine Optimization (SEO). Therefore, I plan on creating a brief series that will touch on the basics of creating content in the coming weeks. Today, [...]
Twitter Reputation: Key Factors in Real Time Search
Since the introduction of Google’s Real Time search results, it’s been interesting to see what subjects are deemed worthy of receiving an embedded search box and whose tweets are included. While I haven’t deciphered all of the details, I recently found Econsultancy’s Google’s Real Time SEO Ranking Factors for Twitter, which discusses the subject as [...]
Online Marketing Interests Survey
From time to time it’s always a good idea to take a step back to ensure that we’re providing interesting, relevant content. It’s easy for us to write about things we like, but we want to know about your interests. So with a new year upon us, we’d like to ask for your help.
Whether you’re [...]
Online Marketing Resolutions: 2010
It’s that time of the year when many reflect on the past 12 months and focus on the year to come. Yes, it’s New Year’s Resolution time.
As a result, I’ve had the opportunity to read quite a few blog posts about business resolutions for the coming year. So I thought that I’d pick a few [...]
Online Marketing: Strategy Versus Tactics
Strategy and tactics in the world of online marketing are indeed separate, but sometimes businesses have trouble differentiating the two. With the ever-growing set of media channels, tools and technologies it’s sometimes good to sit down and re-evaluate your business.
To offer some background, a strategy is a plan of action designed to achieve a particular [...]
Email Marketing is Not Dead
Regardless of the popularity of social media, email continues to be a productive tool for business. While it may not be as sexy as Twitter, Facebook, Foursquare and other engagement platforms, email continues to be the glue of the social web. Easily understood and measurable, many businesses don’t maximize the potential of email. In fact, [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
