What’s Working in Digital Marketing
While not entirely sure what digital marketing is, I’ve just finished a very extensive read of a very good report courtesy of MarketingProfs called the Digital Marketing Factbook. At 144 pages it’s quite thorough and more importantly offers some interesting data into what online activities consumers are participating in and what online marketing initiatives are [...]
Small Business Online Marketing Tips: Episode 1
Developing a website or diving into the world of online marketing can seem pretty daunting, especially to small businesses. Since many don’t have web designers on staff or the technical know-how, I thought that an occasional post highlighting resources that small businesses will find helpful in their online marketing efforts would be in order. Today’s [...]
End Of Summer Search Marketing Survival Guide
While summer is winding down, hit the ground running by setting up your Internet Marketing Campaign for the rest of the year. Take some time this September to plan your strategy for the coming months while everyone else is finishing up their tanning or getting the kiddies into their school routine.
WEBSITE: Tweak, hone and fine-tune [...]
Football can teach you something about SEO
This past weekend I had the pleasure of visiting my daughter who attends James Madison University (JMU). As part of the visit we got tickets to the biggest football game of the year with the number 1 ranked team in their division Appalachian State University (ASU). Now I could go off on a tangent and [...]
Philadelphia Internet Strategy
Philadelphia because it lies south of New York. Many of the companies we speak to are just south as well when you ask them about their online strategy. As much as we hate to admit it there is still a serious issue of information lacking. The companies are lagging behind in knowledge.
What is your [...]
Happiness Compounded
Last week we looked at the importance of creating happy customers by imagining how people will respond to our products – not just at the point of purchase, but well into the future. This week, I would like explore additional implications of organizing your business around a “happy customers” strategy.
First of [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
