Save Money on Google AdWords Using Negative Keywords
Google AdWords can be incredibly effective, but I often see businesses waste money by attracting unqualified traffic. Sometimes they are unaware that with a little more effort, their campaigns can be much more effective and cost less! Remembering that the goal is to obtain a conversion, not a click-through is important. Using negative keywords is [...]
Google Sneak Peek # 4: Comparison Ads
Wrapping up my series on new stuff from Google, I’d like to share with you a subject close to my heart…
Google Comparison Ads
Google comparison ads are a really interesting feature and I was excited to stumble across them. This search feature is only available in the mortgage industry for now, but lets users compare rates [...]
Google Sneak Peek # 1: Ad Sitelinks
Our friends at Google continue to roll-out new services, new search tactics, and other tools in their ever growing arsenal. Some of these new offerings are being tested in Google labs or are being tested in certain markets. You may have noticed some of the new features already but over the next few weeks, I’ll [...]
Once again the SEO – PPC question
A good graphic that at least tries to understand the conversation:
While this may be over simplified the meaning is simple. SEO may cost more up front in the long run the ROI can be, should be and if done right will be a better return on investment.
That is not to jump into the fray about [...]
Yearning for Local Search
One of the biggest movers in search this past month was CitySquares.com which indicates that people really want more from local search which is getting pretty interesting. With so many of our clients strictly targeting the local marketplace, many have been having problems gaining traction online and services like Superpages.com and Yellowpages.com don’t come cheap…having [...]
Gain Essential Internet Marketing Skills in 3 Hours
Keep hearing the buzzwords Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and want to know what they mean and how you can use them to increase your revenue?
“Internet Marketing Beyond SEO and PPC” is a 3 hour program presented by Internet marketing guru Rick Simmons. It will explore the many opportunities available to businesses and [...]
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