Search Engine Marketing – or should we say Internet Marketing
Finally a really good graphic depicting what I have been saying for years – Internet marketing is not just about “search”. Check out this graphic from Elliance:
While it is not complete in my eyes it does serve a good starting point. If all you are doing is looking at results from your “search” strategy – [...]
Usability Testing for SEO
I keep trying to like SecondLife. If you’re not familiar with it, go and check it out over at secondlife.com. A lot of marketers were touting this as the next big thing but I was never convinced. Corporate was getting involved, buying up property, hosting concerts, discussions. In any event, I tried it out again last [...]
Lingo, Lingo, Lingo, Mighty, Mighty Sales Bingo
B2B keyword search absolutely depends on getting inside the mindset and lingo of your potential customers. As described in the previous post, potential buyers are not really interested in you and your product per se – but they are extremely and often urgently interested in solving their own particular problem. Let’s say that again – [...]
Philadelphia or Phila online marketing
I was a speaker last week at the Greater Philadelphia Chamber of Commerce for 2 1/2 hours talking about Internet marketing as an overview. Most of you know I could talk 2 1/2 hours on most anything but this was challenging to cover at least on the surface many facets of a full Internet marketing [...]
Old School Marketing in a New School World (#1): First in a series looking at traditional marketing tools in a web marketing world.
One the indelible rules of the old school is you are either talking to a target market or you are not talking in spite of how much noise you are making.
Comparing Search Engines
It’s funny, we read through the statistics and pore through ours and client analytics but it never really dawns on us to do statistical comparisons across the major search engines (Google, MSN and Yahoo….and maybe Ask.com but rarely).
A post over at SEO Scoop offers a little data crunching in her comparison by looking at a [...]
Ask and they shall not receive
There’s been a considerable amount of hype recently surrounding Ask.com’s new AskEraser, their privacy protection tool that enables users to:
“When enabled by the user, AskEraser completely deletes all future search queries and associated cookie information from Ask.com servers, including IP address, User ID, Session ID, and the complete text of their queries.”
I thought I [...]
Free Keyword Research Tools of Choice
It’s nearly been a year since my favorite keyword research tool Overture stopped being updated so I thought I might share some of the tools that I’ve discovered since. I liked Overture for its ease of use. Sure, it was a little unreliable at times but I would always forgive.
You’ll notice that it still says [...]
Local Internet Search – The pages don’t get it YET!
Many blogs are written talking about more and more features being offered by the online pages – as I call them – SuperPages, YellowPages, etc… Like this fine blog today
They can offer all the features they want but I contend they are still missing the boat – by a mile. Most of the databases are [...]
Who is Rick Simmons?
Don’t ask me. Who really knows anyway? Well, we actually received a little further insight into the guy they call Dinkum Interactive’s “Partner and Chief Sales Officer” courtesy of the folks over at Sales Solutions Inc. in their Top Sales Producers series. They sat down with Rick (yes he can sit down for periods of [...]
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Dinkum Interactive is a full-service Internet Marketing company based in Philadelphia, with clients around the world. Visit our website for all your Dinkum goodness.
